Quote:
Originally Posted by cuervo72
This may not be directly relevant to net neutrality, but this article from a couple of years ago is interesting in at least touching upon the greater Google vs Cable fight.
https://www.wired.com/2016/02/fcc-set-top-box-rules/
This argument seems oddly familiar, btw. |
Yes, AllVid was the working name of it.
AllVid - Wikipedia
All the MVPDs (which include cable, telco, dish, etc.) were against it. And the tech giants were for it (mostly anyway). The dispute was very political with (as you might have guessed) advertising money at the core of it.
CableCard really set the interactive video business back a couple of years in the mid 2000s, and its still a small burden today. And no MVPD wanted a new platform which would undoubtedly get outdated by the time legislation came to pass.
But what the tech giants wanted was to get the benefits of programming they didn't have to negotiate for by forcing MVPDs to support a common platform. You'd still need a subscription with the MVPD but they could monetize that platform without programmer consent, and that would give them leverage to get consent from programmers (assuming they had a wildly successful ability to convince consumers to buy their version of such a platform). Just all sorts of weird implications honestly which would have delayed better investments in video in my opinion...even putting aside the right/wrong of it.