[molson]

WCCW - END OF JULY, 1984 - MONTHLY REVIEW

POPULARITY

-Texas/Midsouth: 66.0% (Down From 66.2% last month)
-Midwest: 60.6% (Up from 59.8% last month)
-Southeast: 47.0% (up from 45.4% last month)
-Great Lakes: 42.0% (up from 40.4% last month)
-Mid Atlantic: 42.0% (up from 40.4% last month)
-New England: 42.0% (up from 40.4% last month)
-North West: 42.0% (up from 40.4% last month)
-Tri-State: 42.0% (up from 40.4% last month)
-Southwest: 41.9% (up from 40.3% last month)
-Puerto Rico: 37.6% (Same as last month)
-Northern Mexico: 30.7% (same as last month)

-We continue to grow into a national company - and our popularity in the midwest is gaining on our popularity in Texas.

FINANCES

Income (Last month in parenthesis):

Ticket Sales: 551,128 (486,051)
Sponsors: 76,588 (75,772)
Merchandise: 16,400 (18,000)

Expenses:

Worker Costs: 325,650 (297,650)
Show Costs: 120,500 (113,500)
Marketing: 25,000 (25,000)
Merchandise: 25,232 (44,768)
Production: 75,000 (75,000)
Misc: 160,226 (147,210)

Total Profit: $-87,492 ($-123,225)
Cash in Bank: $491,436 (578,928)

-Another pretty bad month financially - we didn't lose quite as much as we did last month, but we're still on pace to bankrupt the company before the end of the year if things don't turn around.

-With the competition of July Star Wars (and a number of angles), it's time to make some cuts. WCCW simply can't afford the roster we currently have, in the current economic environment. While we still have some breathing room, I'm going to address the issues before the next show.

-I played around with merchandise last month, and while I spent way less money on it, I also made less (though the net loss is less than last month). I'm still trying to figure out how to actually make money with merchandise. I make a few tweaks to the "custom" settings this month, looking ahead to the climax of the Von Erichs/Freebirds feud. Every single wrestler shows "last month" sales to be "awful" - I don't know if that's just what I have to expect at our current size or what.

Medium Level:
-David Von Erich (T-shirts, Posters, Foam Hands, Toys)
-Kerry Von Erich (T-shirts, Posters, Foam Hands, Toys)
-Kevin Von Erich (T-shirts, Posters, Foam Hands, Toys)
-Michael Hayes (T-shirts, Posters, Foam Hands, Toys)
-Terry Gordy (T-shirts, Posters, Foam Hands, Toys)
-Buddy Jack Roberts (T-shirts, Posters, Foam Hands, Toys)

Low Level:
-Bobby Eaton (T-Shirts, Posters, Foam Hands)
-Koko B. Ware (T-Shirts, Posters, Foam Hands)
-Bruno Sammartino (T-Shirts, Posters, Foam Hands)
-Gino Hernandez (T-Shirts, Posters, Foam Hands)
-Iceman Parsons (T-Shirts, Posters, Foam Hands)
-Roddy Piper (T-Shirts, Posters, Foam Hands)
-Tiger Mask (T-Shirts, Posters, Foam Hands)

Very Low Level
-Bob Backlund (T-Shirts)
-Brian Adias (T-Shirts)
-Buddy Landell (T-Shirts)
-Mike Von Erich (T-Shirts)
-The Road Warriors (T-Shirts)
-The Great Kabuki (T-Shirts)