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Originally Posted by bronconick
Hillary was targeted by the Right wing media for 25 years. After that long, stuff began to stick with time even if you can prove they were lies.
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That's an interesting narrative but it doesn't really fit with the facts. Her favorability fluctuated considerably while Bill was president, and was as high as it had ever been while she served as Secretary of State, nearly two decades after beginning her time as FLOTUS. The low points of her career have both come during her campaigns for President. That isn't an accident.
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Originally Posted by Arles
In 16, it was more that Hillary was much more "unlike-able" than Trump (more than Trump was super likeable).
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I think you're generally right that the most likeable candidate wins, but every bit of polling I've seen from '16 indicates Trump was even more unlikeable than Hillary. The two most unlikeable presidential nominees in modern history, but Trump was significantly worse. That's why there were so many late-breaking undecideds. For other, debatable reasons, it was an exception to the normal rule and it wasn't the more likeable candidate that won.