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Old 08-20-2013, 10:41 AM   #529
sterlingice
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Join Date: Apr 2002
Location: Back in Houston!
I think the spin is more substantial for E3 than a lesser conference. In fact, I think E3 trumps all other shows combined in terms of non-gaming media exposure.

I agree that this year's MS presentation made it really easy for Sony to do what they did and get all the positive press coming out of E3. However, the timing would have meant nothing if MS hadn't killed themselves with their decisions.

If this had been the 360 vs PS3 release show, timing wouldn't have mattered. However, since the MS presentation this year was so bad, it allowed Sony to just walk up there and say "hey, we're not Microsoft". Hell, some of Sony's E3 stuff was clearly cobbled together at the last minute for the sole purpose of bagging on the awful MS presentation. But, again, if they both have similar messages and approaches, as they usually do, then timing means nothing.

SI
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