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Data before about 2000 is hard to find apparently (much less 1980, which would be the first year after Mello Yello was introduced in '79) but with some Googling I thought a look at U.S. market share by volume in 2000 vs 2018 might be interesting.
2000
Coke Classic 20.4%
Pepsi 13.6 %
Diet Coke 8.7%
Mtn Dew 7.2%
Sprite 6.6%
Dr. Pepper 6.3%
Diet Pepsi 5.3%
7 Up 2.0%
Caf Free Diet Coke 1.7%
Barq's Root Beer 1.1%
2018
Coke 17.8%
Pepsi 8.0%
Diet Coke 7.6%
Dr. Pepper 7.2%
Sprite 7.1%
Mtn Dew 6.4%
Diet Pepsi 3.5%
Fanta 2.7%
Coke Zero 2.2%
Diet Mtn Dew 1.9%
__________________
"I lit another cigarette. Unless I specifically inform you to the contrary, I am always lighting another cigarette." - from a novel by Martin Amis
Last edited by JonInMiddleGA : 06-03-2020 at 01:40 PM.
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