I was a lot like Ben. At first I didn't put any money into running, wearing an old sweat suit and cross trainers for several months. Finally it got too hot to run in the sweat suit and my wife convinced me to get shoes and it was just so much more comfortable from then on.
As far as colors, at first I was a bit concerned with it but now I just don't really care that much. I'm more concerned about fit, comfort, and price. After that if all things are equal I will factor in colors. My thinking is that I probably look like a sweaty dork no matter what i'm wearing 
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"Breakfast? Breakfast schmekfast, look at the score for God's sake. It's only the second period and I'm winning 12-2. Breakfasts come and go, Rene, but Hartford, the Whale, they only beat Vancouver maybe once or twice in a lifetime."
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