Interesting. Also from what I understand, they are adding
rental games to this Qwikster. So to me, this makes sense. If they tried to maintain streaming, DVD, Blu-rays and rental games as one service, it would be a nightmare to try to compete with other services that provide that one service that most people want and they would stand to lose future business to services that focus on specializing in one thing.
With this, Qwikster (goofy name) can attempt to compete with Gamefly and Red Box and Netflix can continue to focus on moving on to better improve their streaming service. Even with its losses, they are still the king of streaming media right now.