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The owners have been angling for this for years but were too uncertain of the blow-back to go through with it. This situation gives them the perfect cover to get the ads-on-uniforms foot in the door. These helmet logos will never go away now, and I fully expect something on the jerseys by the end of the decade.
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"Breakfast? Breakfast schmekfast, look at the score for God's sake. It's only the second period and I'm winning 12-2. Breakfasts come and go, Rene, but Hartford, the Whale, they only beat Vancouver maybe once or twice in a lifetime."
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