Quote:
Originally Posted by Fidatelo
The owners have been angling for this for years but were too uncertain of the blow-back to go through with it. This situation gives them the perfect cover to get the ads-on-uniforms foot in the door. These helmet logos will never go away now, and I fully expect something on the jerseys by the end of the decade.
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I feel like there is some basic truth/parable about modern capitalism and sports-as-big-business in here. Like eventually ALL modern sports are practically destined to have ads on the jerseys because as long as the bottom line is the primary/only motivating factor, a handful of rotating forces in the back of every single organization will be continually pushing for it, simply because it's a remarkably easy and entirely obvious source of revenue.