Front Office Football Central - View Single Post - Forks Over Knives (Or, the Western diet vs. a plant-based diet)

albionmoonlight · 07-20-2019, 07:41 PM

Also seems smart for BK to try to do something to distinguish itself. McDonalds is McDonalds. And other fast food places have taken the corner of "high end fast food burger."

In my mind (and I think a lot of other people's minds) BK is in the "McDonalds but not as good" box (whether that's fair or not).

Going all-in on the impossible burger gives them something different, which I think can only be a good thing for them.

07-20-2019, 07:41 PM	#431
albionmoonlight Head Coach Join Date: Oct 2000 Location: North Carolina	Also seems smart for BK to try to do something to distinguish itself. McDonalds is McDonalds. And other fast food places have taken the corner of "high end fast food burger." In my mind (and I think a lot of other people's minds) BK is in the "McDonalds but not as good" box (whether that's fair or not). Going all-in on the impossible burger gives them something different, which I think can only be a good thing for them.