Quote:
Originally Posted by Klinglerware
That makes sense. I am astounded by how much some of my clients have to spend on their sports special buys and sports local spot compared to general market TV, and sometimes the costs are not justified.
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Sometimes? Hell, my experience is more like "rarely" to "very rarely". At least not in terms of CPP/CPM or even ROI.
Sports, most of the time for my clients at least, is all about imaging (mostly internal and/or to some ostensible partner) or simply outright plain ol' vanity. That may have some value but it's difficult to quantify at best and almost always seems to be grossly overemphasized by the spender.
But hey, I once dropped nearly $30k on a couple of local market college football games in a horrible football market solely to target a single buyer for a big box retailer because we knew that his alma mater was being televised in those games.