|
Counteracting all that is that sports rights fees are HUGE right now because its perceived that sports is much more DVR-proof than anything else on TV (whether that be traditional TV, or a streaming internet version). And you can more shamelessly advertise within the product than you can with other TV shows. ESPN and sports are better positioned to successfully transition in a changing media landscape than just about anything else on TV.
I don't think ESPN or team sports are in trouble. They'll both survive cord-cutting, people just love their sports too much. And businesses will always find a way to get their name out there, and sports will always be a huge part of that.
|