Rate Logo Changes!

LastWhiteSoxFanStanding · 01-04-2011, 04:18 PM

Any time a company changes their logo, put the pic in and lets critique!

Apparently this one happened a month ago, but I just noticed: The Comedy Central logo change

I rate this one pretty lowly. Around a 2 I would say, their first logo was quite distinctive, this new one is blah, like an incomplete copyright sign.

RomaGoth · 01-04-2011, 04:21 PM

Quote:

Originally Posted by LastWhiteSoxFanStanding

Any time a company changes their logo, put the pic in and lets critique!

Apparently this one happened a month ago, but I just noticed: The Comedy Central logo change

I rate this one pretty lowly. Around a 2 I would say, their first logo was quite distinctive, this new one is blah, like an incomplete copyright sign.

My wife and I just noticed this last night and yes, it is awful. What genius decided to change the CC logo anyway? The old one was perfectly fine.

molson · 01-04-2011, 04:33 PM

That looks like the on/off switch, or on/off light, or something, on some electronic device I own, can't put my finger on which one.

RomaGoth · 01-04-2011, 04:46 PM

Quote:

Originally Posted by molson

That looks like the on/off switch, or on/off light, or something, on some electronic device I own, can't put my finger on which one.

When I look at it, I see a copyright logo. Meh.

lighthousekeeper · 01-04-2011, 04:53 PM

Who are the ad wizards who came up with this one?!

M GO BLUE!!! · 01-04-2011, 04:56 PM

Quote:

Originally Posted by molson

That looks like the on/off switch, or on/off light, or something, on some electronic device I own, can't put my finger on which one.

It does look like the power button on my computer & monitor, just sideways. Screams "comedy" to me. Ha. Ha.

lordscarlet · 01-05-2011, 08:04 AM

The CC one is definitely bad. I don't have cable, and was at a friend's over new year's and saw it. I was wondering how long it had been changed -- could've been 3 years and I wouldn't know the difference.

Here's another recent one:

MikeVic · 01-05-2011, 01:08 PM

Starbucks:

Don't see the point of this one. And I hate the new Comedy Central one.

SteveMax58 · 01-05-2011, 01:42 PM

I think the CC logo is really bad...like somebody should lose their dam job bad.

I would think they'd be better off putting the word "Comedy" in a circle. That would be pretty vanilla...but at least it would make some sense.

The 2 C's is just horrible. It does look like the copyright logo (which would be ironically funny if they were sued over it...and funny on multiple levels) or the power button. Also kind of reminds me of Comcast too.

MikeVic · 01-05-2011, 01:45 PM

It actually reminds me of the Creative Commons logo too. Even more so than the Closed Caption.

LastWhiteSoxFanStanding · 01-05-2011, 01:50 PM

Quote:

Originally Posted by MikeVic

Starbucks:

Don't see the point of this one. And I hate the new Comedy Central one.

I think taking off the name and having just the logo is a mistake. If someone was walking around with that cup, I am not sure if I would recognize it was from Starbucks or not. I don't think that picture is iconic enough.

lordscarlet · 01-05-2011, 02:09 PM

Quote:

Originally Posted by MikeVic

It actually reminds me of the Creative Commons logo too. Even more so than the Closed Caption.

That's what I was thinking.

Subby · 01-05-2011, 02:21 PM

Starbucks logo is extremely solid. I give it a 4.5 out of 5. Clean. Still has roots in the old logo, which has massive recognition value.

Alan T · 01-05-2011, 02:32 PM

I don't recognize the new logo. I don't think I've even seen it yet. All of the coffee and everything we get for my wife still has the 1992 logo on it here.

If I saw the 2011 logo for them before seeing this thread, I don't think I would have immediately thought Starbucks, I think the 1992 one with their name is much better.

johnnyshaka · 01-05-2011, 02:35 PM

Never noticed the "girl" in the Starbucks logo until now. I certainly wouldn't have recognized it as being a cup from Starbucks if I saw somebody walking around with it.

Draft Dodger · 01-05-2011, 03:14 PM

new Starbucks > new Comedy lartneC by a large margin

Rizon · 01-05-2011, 03:53 PM

All of these new logos are terrible.

SteveMax58 · 01-05-2011, 05:09 PM

Seeing the new Starbucks logo makes me think "Gee...Land O Lakes makes coffee now?"

RendeR · 01-05-2011, 11:05 PM

Quote:

Originally Posted by Rizon

All of these new logos are terrible.

DING!

M GO BLUE!!! · 01-05-2011, 11:08 PM

Quote:

Originally Posted by SteveMax58

Seeing the new Starbucks logo makes me think "Gee...Land O Lakes makes coffee now?"

I don't see knees that we can turn into boobs.

21C · 01-23-2011, 01:01 AM

fantom1979 · 01-23-2011, 01:30 AM

If I saw that Starbucks cup, I would have no idea where it is from. To me, the Starbucks Coffee lettering in a circle is their logo. It is what they are known for.

stevew · 01-23-2011, 01:40 AM

I noticed this in the store the other day. The Vac then Steam logo looks like it says VAG Steam.

frnk55 · 01-23-2011, 08:57 AM

Quote:

Originally Posted by SteveMax58

Seeing the new Starbucks logo makes me think "Gee...Land O Lakes makes coffee now?"

Yup, I can see that.

AnalBumCover · 01-28-2011, 09:31 AM

NBC Universal is now NBCUniversal under Comcast with all new logo sans Peacock.

cuervo72 · 01-28-2011, 09:37 AM

http://www.underconsideration.com/brandnew/

MikeVic · 01-28-2011, 10:41 AM

Why get rid of the peacock! And thanks for that site link, I find marketing/brand/etc. interesting.

DanGarion · 01-28-2011, 06:24 PM

Quote:

Originally Posted by AnalBumCover

NBC Universal is now NBCUniversal under Comcast with all new logo sans Peacock.

Bad decision to toss out the Peacock. I love the font selection very nostalgic, but the Peacock needs to be there.

Pyser · 01-28-2011, 07:32 PM

i guess this happened at the end of 2010? i missed it

dawgfan · 01-28-2011, 07:57 PM

Quote:

Originally Posted by Pyser

i guess this happened at the end of 2010? i missed it

Finally, a new one I like!

Fidatelo · 01-28-2011, 11:39 PM

Yep that Nationals change is a big improvement.

cuervo72 · 02-02-2011, 07:06 PM

New branding for the TB Lightning:

The patch (last one) reminds me a little of a logo I did for NoMyths.

Buccaneer · 02-02-2011, 07:24 PM

Quote:

Originally Posted by Subby

Starbucks logo is extremely solid. I give it a 4.5 out of 5. Clean. Still has roots in the old logo, which has massive recognition value.

The trend is to a more descriptive logo (i.e., making sure your name is prominent). What 21C posted would be the trend for Starbucks - to a green circle, which you probably would find solid.

jeff061 · 02-02-2011, 07:43 PM

I imagine that Starbucks is big enough to make a less recognized image logo popular at this point. If they have a strategic reason to want the image to stick out over the words they can force feed it in the short term and create the change over a longer term.

This is marketing. It doesn't matter if it's pretty or not, they'll just pump money into marketing to ensure it equates with a product. Remember when everyone was up in arms over the name "Wii"?

Comedy Central probably just wanted to change up their logo to appeal to a younger generation that didn't grow up with the original look(let's be honest, it's getting dated). Clean it up and simplify it. I actually don't think it's horrible(not that it's any good), the upside down central bugs me.

Rizon · 06-12-2012, 12:45 PM

New, alternate Starbucks logo

Somewhat NSFW

Spoiler

LastWhiteSoxFanStanding · 07-05-2012, 12:17 PM

I was recently at Chuck. E Cheese for my niece's birthday. Let me just say this new mascot and logo is one small step in a loooooong list of needed changes for this place.

Bring back showbiz pizza and this guy who will never be not cool!!!

fantom1979 · 07-05-2012, 12:54 PM

Old mouse makes me think fun for the entire family. New mouse makes me think moshpit, pot, and jailtime. The new logo is probably a better representation of a day at Chuck E. Cheese.

Julio Riddols · 07-05-2012, 03:41 PM

Quote:

Originally Posted by LastWhiteSoxFanStanding

I was recently at Chuck. E Cheese for my niece's birthday. Let me just say this new mascot and logo is one small step in a loooooong list of needed changes for this place.

Bring back showbiz pizza and this guy who will never be not cool!!!

There's a pretty good documentary out there about Showbiz Pizza. I will never forget it, and had no idea it became Chuck E Cheese.. Loved that band as a grade school kid.

I feel like many of these new logos are just people picking a font and writing their company name. Maybe we should re-design them.

Desnudo · 07-06-2012, 09:20 AM

Galaxy · 07-06-2012, 10:11 AM

Quote:

Originally Posted by lighthousekeeper

Who are the ad wizards who came up with this one?!

Problably some Ivy League MBA people who have no pulse on taste or design.

Galaxy · 07-06-2012, 10:12 AM

Quote:

Originally Posted by johnnyshaka

Never noticed the "girl" in the Starbucks logo until now. I certainly wouldn't have recognized it as being a cup from Starbucks if I saw somebody walking around with it.

What's the purpose of the girl for a Starbucks logo?

Grover · 07-06-2012, 10:21 AM

Quote:

Originally Posted by fantom1979

Old mouse makes me think fun for the entire family. New mouse makes me think moshpit, pot, and jailtime. The new logo is probably a better representation of a day at Chuck E. Cheese.

I suddenly have the urge to go to Chuck E. Cheese.

Grover · 07-07-2012, 10:09 PM

Hilariously relevant...

Woman faces charges after attack at Chuck E. Cheese's - Pittsburgh Post-Gazette

Pyser · 08-14-2012, 07:35 PM

Draft Dodger · 08-14-2012, 07:53 PM

but now it's not a pizza box. I don't know why you would change the old one

cuervo72 · 08-14-2012, 08:06 PM

Well, some (including me, to some extent) think that good logos/iconography can stand on their own without text. Some (like Starbucks above) have moved in this direction. I personally like this one, because it actually accentuates the domino. The old one I actually forgot it was there - I saw a square but not the domino.

lordscarlet · 08-15-2012, 08:11 AM

Quote:

Originally Posted by cuervo72

Well, some (including me, to some extent) think that good logos/iconography can stand on their own without text. Some (like Starbucks above) have moved in this direction. I personally like this one, because it actually accentuates the domino. The old one I actually forgot it was there - I saw a square but not the domino.

I agree. I never realized it was supposed to be a pizza box.

Fidatelo · 08-15-2012, 09:13 AM

If you just showed me the new one without any context I would have no idea what product it was for.

cuervo72 · 08-15-2012, 09:50 AM

You wouldn't identify it as a domino? Or you wouldn't make the leap from that to corporate logo?

Fidatelo · 08-15-2012, 10:29 AM

Quote:

Originally Posted by cuervo72

You wouldn't identify it as a domino? Or you wouldn't make the leap from that to corporate logo?

I might pick up on the domino shape, it's hard to know because it is so obvious when it's in context. But I probably wouldn't leap to "Domino's pizza joint", at least not without a bit of thinking.

01-04-2011, 04:53 PM	#5
lighthousekeeper College Starter Join Date: Oct 2000	Who are the ad wizards who came up with this one?! __________________ ...

01-05-2011, 08:04 AM	#7
lordscarlet Pro Starter Join Date: Oct 2005 Location: Washington, DC	The CC one is definitely bad. I don't have cable, and was at a friend's over new year's and saw it. I was wondering how long it had been changed -- could've been 3 years and I wouldn't know the difference. Here's another recent one: __________________ Sixteen Colors ANSI/ASCII Art Archive "...the better half of the Moores..." -cthomer5000

01-05-2011, 02:21 PM	#13
Subby lolzcat Join Date: Oct 2000 Location: sans pants	Starbucks logo is extremely solid. I give it a 4.5 out of 5. Clean. Still has roots in the old logo, which has massive recognition value. __________________ Superman was flying around and saw Wonder Woman getting a tan in the nude on her balcony. Superman said I going to hit that real fast. So he flys down toward Wonder Woman to hit it and their is a loud scream. The Invincible Man scream what just hit me in the ass!!!!! I do shit, I take pictures, I write about it: chrisshue.com

01-05-2011, 02:32 PM	#14
Alan T Hall Of Famer Join Date: Dec 2002 Location: Mass.	I don't recognize the new logo. I don't think I've even seen it yet. All of the coffee and everything we get for my wife still has the 1992 logo on it here. If I saw the 2011 logo for them before seeing this thread, I don't think I would have immediately thought Starbucks, I think the 1992 one with their name is much better. __________________ Couch to ??k - From the couch to a Marathon in roughly 18 months.

01-05-2011, 03:14 PM	#16
Draft Dodger Coordinator Join Date: Jan 2001 Location: Keene, NH	new Starbucks > new Comedy lartneC by a large margin __________________ Mile High Hockey

01-04-2011, 04:33 PM	#3
molson General Manager Join Date: Oct 2002 Location: The Mountains	That looks like the on/off switch, or on/off light, or something, on some electronic device I own, can't put my finger on which one.

01-05-2011, 01:08 PM	#8
MikeVic Head Coach Join Date: Mar 2003 Location: Hometown of Canada	Starbucks: Don't see the point of this one. And I hate the new Comedy Central one.

01-05-2011, 01:42 PM	#9
SteveMax58 College Starter Join Date: Dec 2006	I think the CC logo is really bad...like somebody should lose their dam job bad. I would think they'd be better off putting the word "Comedy" in a circle. That would be pretty vanilla...but at least it would make some sense. The 2 C's is just horrible. It does look like the copyright logo (which would be ironically funny if they were sued over it...and funny on multiple levels) or the power button. Also kind of reminds me of Comcast too.

01-05-2011, 01:45 PM	#10
MikeVic Head Coach Join Date: Mar 2003 Location: Hometown of Canada	It actually reminds me of the Creative Commons logo too. Even more so than the Closed Caption.

01-05-2011, 02:35 PM	#15
johnnyshaka College Benchwarmer Join Date: Oct 2002 Location: Edmonton, AB	Never noticed the "girl" in the Starbucks logo until now. I certainly wouldn't have recognized it as being a cup from Starbucks if I saw somebody walking around with it.

01-05-2011, 05:09 PM	#18
SteveMax58 College Starter Join Date: Dec 2006	Seeing the new Starbucks logo makes me think "Gee...Land O Lakes makes coffee now?"

01-23-2011, 01:01 AM	#21
21C College Prospect Join Date: Jul 2001 Location: Newcastle, Australia	__________________ NFL Stats & Rankings This Week In Football

01-23-2011, 01:30 AM	#22
fantom1979 College Benchwarmer Join Date: Apr 2008 Location: Sterling Heights, Mi	If I saw that Starbucks cup, I would have no idea where it is from. To me, the Starbucks Coffee lettering in a circle is their logo. It is what they are known for.

01-23-2011, 01:40 AM	#23
stevew Hall Of Famer Join Date: Dec 2003 Location: the yo'	I noticed this in the store the other day. The Vac then Steam logo looks like it says VAG Steam.

01-28-2011, 09:31 AM	#25
AnalBumCover College Starter Join Date: Nov 2002 Location: La Mirada, CA	NBC Universal is now NBCUniversal under Comcast with all new logo sans Peacock. __________________ ABC's Game Giveaway list

01-28-2011, 09:37 AM	#26
cuervo72 Head Coach Join Date: Dec 2002 Location: Maryland	http://www.underconsideration.com/brandnew/ __________________ null

01-28-2011, 10:41 AM	#27
MikeVic Head Coach Join Date: Mar 2003 Location: Hometown of Canada	Why get rid of the peacock! And thanks for that site link, I find marketing/brand/etc. interesting.

01-28-2011, 07:32 PM	#29
Pyser Pro Rookie Join Date: Oct 2000 Location: Los Angeles	i guess this happened at the end of 2010? i missed it

01-28-2011, 11:39 PM	#31
Fidatelo Pro Starter Join Date: Nov 2002 Location: Winnipeg, MB	Yep that Nationals change is a big improvement. __________________ "Breakfast? Breakfast schmekfast, look at the score for God's sake. It's only the second period and I'm winning 12-2. Breakfasts come and go, Rene, but Hartford, the Whale, they only beat Vancouver maybe once or twice in a lifetime."

02-02-2011, 07:06 PM	#32
cuervo72 Head Coach Join Date: Dec 2002 Location: Maryland	New branding for the TB Lightning: The patch (last one) reminds me a little of a logo I did for NoMyths. __________________ null Last edited by cuervo72 : 02-02-2011 at 07:07 PM.

02-02-2011, 07:43 PM	#34
jeff061 Grizzled Veteran Join Date: Nov 2003 Location: MA	I imagine that Starbucks is big enough to make a less recognized image logo popular at this point. If they have a strategic reason to want the image to stick out over the words they can force feed it in the short term and create the change over a longer term. This is marketing. It doesn't matter if it's pretty or not, they'll just pump money into marketing to ensure it equates with a product. Remember when everyone was up in arms over the name "Wii"? Comedy Central probably just wanted to change up their logo to appeal to a younger generation that didn't grow up with the original look(let's be honest, it's getting dated). Clean it up and simplify it. I actually don't think it's horrible(not that it's any good), the upside down central bugs me. __________________

07-05-2012, 12:17 PM	#36
LastWhiteSoxFanStanding College Starter Join Date: Jun 2003	I was recently at Chuck. E Cheese for my niece's birthday. Let me just say this new mascot and logo is one small step in a loooooong list of needed changes for this place. Bring back showbiz pizza and this guy who will never be not cool!!!

07-05-2012, 12:54 PM	#37
fantom1979 College Benchwarmer Join Date: Apr 2008 Location: Sterling Heights, Mi	Old mouse makes me think fun for the entire family. New mouse makes me think moshpit, pot, and jailtime. The new logo is probably a better representation of a day at Chuck E. Cheese. Last edited by fantom1979 : 07-05-2012 at 12:54 PM.

07-06-2012, 09:20 AM	#39
Desnudo Coordinator Join Date: Jul 2003 Location: Here and There

07-07-2012, 10:09 PM	#43
Grover Pro Starter Join Date: Nov 2011 Location: Lisboa, ME	Hilariously relevant... Woman faces charges after attack at Chuck E. Cheese's - Pittsburgh Post-Gazette __________________ Come On You Irons! West Ham United \| Philadelphia Flyers \| Cincinnati Bengals \| Kansas City Royals FOFC Greatest Band Draft Runner Up FOFC Movie Remake Draft Winner FOFC Movie Comedy Draft Winner

08-14-2012, 07:35 PM	#44
Pyser Pro Rookie Join Date: Oct 2000 Location: Los Angeles

08-14-2012, 07:53 PM	#45
Draft Dodger Coordinator Join Date: Jan 2001 Location: Keene, NH	but now it's not a pizza box. I don't know why you would change the old one __________________ Mile High Hockey

08-14-2012, 08:06 PM	#46
cuervo72 Head Coach Join Date: Dec 2002 Location: Maryland	Well, some (including me, to some extent) think that good logos/iconography can stand on their own without text. Some (like Starbucks above) have moved in this direction. I personally like this one, because it actually accentuates the domino. The old one I actually forgot it was there - I saw a square but not the domino. __________________ null

08-15-2012, 09:13 AM	#48
Fidatelo Pro Starter Join Date: Nov 2002 Location: Winnipeg, MB	If you just showed me the new one without any context I would have no idea what product it was for. __________________ "Breakfast? Breakfast schmekfast, look at the score for God's sake. It's only the second period and I'm winning 12-2. Breakfasts come and go, Rene, but Hartford, the Whale, they only beat Vancouver maybe once or twice in a lifetime."

08-15-2012, 09:50 AM	#49
cuervo72 Head Coach Join Date: Dec 2002 Location: Maryland	You wouldn't identify it as a domino? Or you wouldn't make the leap from that to corporate logo? __________________ null

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