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Old 02-10-2025, 02:07 PM   #2401
Carman Bulldog
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The fact is that modern mainstream music sucks (and by that, I mean, is not for me).

I'll take Kendrick Lamar any day, even though his two best albums are 13 and 10 years old, compared to what some of the other options could be over the next 5-10 years. Excluding artists we've already seen, which new(ish) artists might we see in time? Billie Eilish? Chappell Roan? Sabrina Carpenter? Ed Sheeran? Post Malone? Bad Bunny? I assume I would recognize some songs of theirs to hear them, but I think I only could name one if forced to (FTR, it's the "... sound of your body" song by Sheeran).
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Old 02-10-2025, 02:40 PM   #2402
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I would say I was indifferent to the half time show. Kendrick Lamar is extremely successful and a worthy choice, but I also see the backlash. Most of the fans in attendance and watching the game on TV are 30-60 year old white people. You had to think there was going to be some complaining.

It's like having Morgan Wallen perform at the Cannes Film Festival. He's certainly successful enough and you are probably introducing his music to a lot of new people. But I doubt they would all be thrilled to see him.
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Old 02-10-2025, 03:17 PM   #2403
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Old 02-10-2025, 03:26 PM   #2404
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I'm stumped as to why I would want to watch a concert in the middle of a football game - especially one that's already approaching college length because of the extra commercials.

Unfortunately, I over-estimated halftime length by a couple of minutes and missed the opening non-drive of the third quarter. Which was important because if the Chiefs were to have a realistic comeback chance, that opening drive needed to get points.

Can someone explain the appeal of these commercials? I've never gotten that one. I read somewhere long ago that major cities hated the Super Bowl, because their sewer systems could not deal with the rush of activity during commercial breaks.
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Old 02-10-2025, 03:32 PM   #2405
weegeebored
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Quote:
Originally Posted by Lathum View Post
Who pissed in my cornflakes?

Don't pull a muscle patting yourself on the back over your football prowess...

and if you are one of these guys up in arms over seeing Taylor Swift, checks notes, 3 times in a 4 hour broadcast you should probably start exploring your toxic masculinity and fragile male ego.
You missed all my points so there's no need to discuss this with you. Take a look in the mirror before you spew clueless comments.
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Old 02-10-2025, 03:33 PM   #2406
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Yeah he has 5 grammys for rap song of the year and 3 rap album of the year wins. He also has a Pulizter for music and 22 total grammys. He's been considered one of the best rappers alive for more than a decade and one of the biggest names in rap for the past 7-8 years.
But other than that, relatively unknown.
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Old 02-10-2025, 03:40 PM   #2407
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Originally Posted by Arles View Post
I would say I was indifferent to the half time show. Kendrick Lamar is extremely successful and a worthy choice, but I also see the backlash. Most of the fans in attendance and watching the game on TV are 30-60 year old white people. You had to think there was going to be some complaining.

It's like having Morgan Wallen perform at the Cannes Film Festival. He's certainly successful enough and you are probably introducing his music to a lot of new people. But I doubt they would all be thrilled to see him.
But it is not, because Morgan Wallace is an American singer that has no connection to Cannes. It would be more like having David Guetta headline Cannes. Do I or most Americans know who he is? No, but he is very popular in France. If Americans complained, we would be called provincial heathens,

Last edited by GrantDawg : 02-10-2025 at 03:41 PM.
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Old 02-10-2025, 03:58 PM   #2408
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It’s not about Kendrick Lamar being American, it’s about the interest level of the fans watching. I’d be shocked if more than 20% of viewers knew more than one of his songs. Just like I’d be shocked if Cannes film festival attendees would know many Morgan Wallen songs.
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Old 02-10-2025, 04:05 PM   #2409
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Originally Posted by weegeebored View Post
You missed all my points so there's no need to discuss this with you. Take a look in the mirror before you spew clueless comments.

I get your point, I just don’t agree and the second I pointed out why you started acting like your last name is Lombardi.

The helmet catch was 90% Eli staying alive and trying to claim someone doesn’t belong in the hall if you take away two monster accomplishments is a silly way to determine their criteria.
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Old 02-10-2025, 04:08 PM   #2410
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Originally Posted by Solecismic View Post
I'm stumped as to why I would want to watch a concert in the middle of a football game - especially one that's already approaching college length because of the extra commercials.

Unfortunately, I over-estimated halftime length by a couple of minutes and missed the opening non-drive of the third quarter. Which was important because if the Chiefs were to have a realistic comeback chance, that opening drive needed to get points.

Can someone explain the appeal of these commercials? I've never gotten that one. I read somewhere long ago that major cities hated the Super Bowl, because their sewer systems could not deal with the rush of activity during commercial breaks.

Lemme see if I can lend a helping hand. The Super Bowl is not about a football game, hasn't been in a number of years. It's not designed for football fans.

To reach for something comparable that I know, it's Wrestlemania. It's an event, a spectacle, geared toward a generalized audience.

As for the commercials, the push on the water systems shifted some years back. I specifically recall the highest demand actually becoming the start of Q3 at some point. 2023 was a year (uncertain if it was the first/only) where the halftime show audience exceeded the audience for any portion of the game itself.

I do have a strong sense that the heyday of SB commercial appeal has passed. The majority of the spots being available prior to the game, and being easily available afterwards, kinda killed that.
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Old 02-10-2025, 04:23 PM   #2411
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Originally Posted by Arles View Post
It’s not about Kendrick Lamar being American, it’s about the interest level of the fans watching. I’d be shocked if more than 20% of viewers knew more than one of his songs. Just like I’d be shocked if Cannes film festival attendees would know many Morgan Wallen songs.
You are just plain wrong, and you are missing who the target audience is. It isn't the average football watcher as you described earlier. They are already going to watch, and they are watching for the football. The Super Bowl is the one time they get a a live audience that is younger and way more diverse than the average Sunday. The target for the halftime show is young people and women, the demo that the advertisers covet the most. They want them to stay live to get the most out of the ad dollars. Whether you or I watch is completely irrelevant.

Last edited by GrantDawg : 02-10-2025 at 04:24 PM.
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Old 02-10-2025, 04:36 PM   #2412
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I always assumed the halftime audience they wanted was more casual fans. Audiences that may not normally tune in to a football game. Like sure I'd enjoy a Pearl Jam concert or something at halftime but I also get why they went with an act with broader appeal. I also don't get what the big deal is, it's just a halftime show.
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Old 02-10-2025, 09:10 PM   #2413
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Saw this:

Quote:
Kendrick Lamar's halftime performance is projected by Fox to be the most-watched halftime performance in Super Bowl history. Expected to top 130 million viewers for the performance when the final number comes out.
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Old 02-10-2025, 09:42 PM   #2414
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That Rocket Mortgage one flopped hard, but mostly because of what happened after. If you didn't watch the game, then you didn't see. They cut straight live to the stadium playing "Country Roads" and tried to encourage the whole crowd to "come together and sing." Less than a quarter of the crowd did. It actually ended up pretty awkward.

Thank you for the explanation. No one at my house could figure out why the crowd was singing.
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Old 02-10-2025, 10:16 PM   #2415
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It just doesn't matter how much symbolism was put on stage. Not one bit. It will not make anyone vote those assholes out.
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Old 02-10-2025, 10:24 PM   #2416
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For some reason Country Roads has turned into the equivalent of Sweet Caroline at baseball games. I have no idea why. Even the international games crowds were singing it.
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Old 02-10-2025, 10:26 PM   #2417
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Isn't the simple answer for the SB commercials is the Super Bowl being the most watched TV program on television every single year? It is also the one TV show a year where the majority of viewers are not switching the channel to avoid the commercials. As to why there is a concert for a halftime show, do we not remember the halftime show of Super Bowl 26 between the Redskins and the Bills?

- YouTube

Yeah I don't remember that either. I had already switched over to FOX to see the special live episode of In Living Color which reportedly pulled 25 million viewers, costing CBS 10 ratings points and more than a fifth of its total viewership at halftime.

For the next Super Bowl, Michael Jackson was the halftime show.

I don't think there is any sort of major message other than the NFL not wanting you to change the channel. If they can get your non football watching friends and family to tune for the commercials or more likely the halftime show, that's more icing on the cake.
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Old 02-10-2025, 10:45 PM   #2418
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Regarding Kendrick,

As a high school teacher, if a student actively listens to rap, and I ask them to list some of their favorite rappers, the one answer I know I'll get most of the time is "Kendrick Lamar", and with good reason. Good Kid Maad City and To Pimp a Butterfly are largely credited with bringing lyrical hiphop back to the mainstream and have influenced the entire current generation of young rappers.

But it is funny to me to read so many comments online of "I didn't understand a word", "this is music?", etc... I thought the stage of talking about rap music that way was well in the past, like 20 years ago people stopped talking like that. But that's fine, people like what they like and most people don't actively try to get into things they don't like at first.

Moreso, I've never even thought of that as being a prerequisite for any music. I listen to plenty of unintelligible punk, metal, foreign funk, rap, etc. and I have never once thought "ugh, I can't understand the words!", even when I couldn't. I wonder if there's a generational thing, or a pop music thing, or something else? But also, if someone is not a fan of the repetitive nature of the tunes, and feel like they aren't getting anything out of the lyrics, then yeah, I guess that wouldn't be that enjoyable. Rap albums I love, I will listen to 100+ times and then hear a line and think "Wow, I've never heard that line in that way before- a new meaning just opened up."

I doubt that I'll enjoy a halftime show as much as I did this one, ever. I usually hate them as someone who does not like pop music. That being said, I don't think it showed off his discography particularly well.
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Old 02-10-2025, 11:50 PM   #2419
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Quote:
Originally Posted by miami_fan View Post
Isn't the simple answer for the SB commercials is the Super Bowl being the most watched TV program on television every single year? It is also the one TV show a year where the majority of viewers are not switching the channel to avoid the commercials. As to why there is a concert for a halftime show, do we not remember the halftime show of Super Bowl 26 between the Redskins and the Bills?

- YouTube


Gloria Estaban lipsyncing while getting tangled up in her microphone cord lol
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Old 02-11-2025, 07:14 AM   #2420
Kodos
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I pretty much never watch the halftime show. Would love to get rid of the elements meant to attract non football fans.

Years ago, I was at a Super Bowl party where the women were chattering incessantly during the game. Really annoying. But the worst was when my best friend’s wife shushed me for talking during a commercial. That was the last party with non football fans for me.

Last edited by Kodos : 02-11-2025 at 07:39 AM.
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Old 02-11-2025, 07:39 AM   #2421
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I pretty much never watch the halftime show. Would love to get rid of the elements meant to attract non football fans.

kind of agree with this sentiment. it's like whenever there is something for a niche audience, there eventually comes the surge to demand anyone can be involved. But once that happens you can tell that some people really don't care. I kinda feel like the women reporters on the field were the first of that. SOme of them...it's just a job to them.
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Old 02-11-2025, 08:16 AM   #2422
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It just doesn't matter how much symbolism was put on stage. Not one bit. It will not make anyone vote those assholes out.

Which is just what the assholes want you to think. They win when people stop caring about the country.

We wouldn't be seeing so much of the astroturfed "What is it with those kids and their rap music?" reactions on social media if protest didn't matter.
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Old 02-11-2025, 09:18 AM   #2423
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Originally Posted by Kodos View Post
I pretty much never watch the halftime show. Would love to get rid of the elements meant to attract non football fans.

I don't watch or care either, but I have no problem with the SB halftime being this type of performance. Of course, I'd rather see like Metallica or someone I would enjoy, but I'm not the demo anymore. I get it. That would be a bonus.

However, I think your sentiment is what annoys me and a lot of other sports fans about the Taylor Swift-ization of your normal, regular season games. I fully get that sports is TV ratings gold (football especially) and maximizing advertising revenue is the name of the game, but I just want to watch sports. I do want to see the teams lining up, packages coming off and on the field before the next play; I do not want or need to see Taylor hugging Mahomes' wife with a quick cut back to the snap of the ball. That degrades the viewing experience of the game.

Someone earlier in this thread shot back against that sentiment with "the NFL isn't allowed to grow the game?", which is nonsense - Taylor Swift fans are only tuning in to see Taylor and Travis. Yes, they grow the TV audience for Chiefs games, but the vast, vast majority of these people are not suddenly becoming NFL fans. Going overseas does 100% more to "grow the game" than catering to pop culture cut-ins repeatedly during a televised game.

But yes, in terms of maximizing revenue for those specific games, I understand why they are doing it. It just sucks. Fast-forward to when we have the ability to pick our own TV shots/angles on our TVs so I can bypass what the executive producer wants me to see, please. Give those people a Taylor Cam. That would be awesome.
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Old 02-11-2025, 11:58 AM   #2424
albionmoonlight
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Kellen Moore officially the Saints new coach.
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Old 02-11-2025, 12:23 PM   #2425
Arles
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Originally Posted by GrantDawg View Post
You are just plain wrong, and you are missing who the target audience is. It isn't the average football watcher as you described earlier. They are already going to watch, and they are watching for the football. The Super Bowl is the one time they get a a live audience that is younger and way more diverse than the average Sunday. The target for the halftime show is young people and women, the demo that the advertisers covet the most. They want them to stay live to get the most out of the ad dollars. Whether you or I watch is completely irrelevant.
As I said, Kendrick Lamar is a perfectly worthy option as a halftime act for the SB. My point was they should have expected a certain amount of backlash as a vast majority of people watching the Super Bowl haven't heard more than one song of his and aren't really into him as an artist.

The main demo watching the Super Bowl are people between the ages of 35-44 (85% watch). The next biggest demo is seniors (61% watch). Only 40% of people ages 18-25 watch. So, planning a halftime to highlight people under 26 isn't playing to the main audience. Again, not a major issue - it just explains a lot of the complaining.
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Old 02-11-2025, 12:33 PM   #2426
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Kellen Moore officially the Saints new coach.

I feel old. I shouldn't be older than a NFL head coach.
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Old 02-11-2025, 12:35 PM   #2427
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How many of the Kendrick complainers have sworn off football forever two or three times previously? The NFL has a lock on them regardless of their social media complaints.
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Old 02-11-2025, 12:53 PM   #2428
Arles
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Yeah, I'm not sure the NFL even cares. You could have Big Bird reading his shopping list at halftime and the Super Bowl will probably set viewing records.

I was just explaining why it should have been expected to have some complaining given the viewing block.
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Old 02-11-2025, 01:16 PM   #2429
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I don't even remember what the commercial was for, but can we all agree that the one with the kid with the cowboy hat shaped head was the worst?

On the halftime show, I wasn't a Kendrick Lamar fan (could name 2 or 3 songs) but I thought that was one of the best halftime shows we've had. Everyone at my house enjoyed it and most of the people I have talked to since also liked it.

I was looking through the list and it seems like, at some point, they went away from having older, iconic acts (Rolling Stones, Bruce Springsteen, Michael Jackson, Prince, U2, Aerosmith, Paul McCartney etc.) to more current popular stuff. This is probably the safest route to go with (although, maybe there isn't a safe route with everyone so politically divided).

The last time they really had any type of country act would be (arguably) Shania Twain + No Doubt in 2003, which was more after Shania had had mainstream success and well after she'd peaked in mid to late 90s.

Before that, in 1994 they did a combo with Clint Black, Tanya Tucker, Travis Tritt, and the Judds, which is an interesting and sort of underwhelming set for the time - I'd probably argue that Tucker and the Judds were sort of iconic, while Black and Tritt weren't really at the very top list of superstars at the time (not that they weren't really well known, but comparatively). If you told me that there was a mid-90s country Super Bowl act, I would have guessed it would have been Garth Brooks, Vince Gill and/or Reba, or Tim McGraw and/or Faith Hill or someone like George Strait or Alabama as an iconic choice.

The most oddball choice, since they began taking it more seriously is that the Blues Brothers (obviously w/o John Belushi) got the call in 1997, which I remember the game but not she show.
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Old 02-11-2025, 01:23 PM   #2430
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Post Malone would probably be a good current choice, as he has a pretty well known catalogue at this point and has collaborations with a lot of current country, hip hop, and R&B singers and even has stuff with Ozzy and Taylor Swift.

Jim should make selecting the Super Bowl halftime performer, along with negotiations and special guests with a ratings review afterwards, into a mini-game in the next FOF.
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Old 02-12-2025, 09:38 AM   #2431
spleen1015
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Originally Posted by Ksyrup View Post
I don't watch or care either, but I have no problem with the SB halftime being this type of performance. Of course, I'd rather see like Metallica or someone I would enjoy, but I'm not the demo anymore. I get it. That would be a bonus.

However, I think your sentiment is what annoys me and a lot of other sports fans about the Taylor Swift-ization of your normal, regular season games. I fully get that sports is TV ratings gold (football especially) and maximizing advertising revenue is the name of the game, but I just want to watch sports. I do want to see the teams lining up, packages coming off and on the field before the next play; I do not want or need to see Taylor hugging Mahomes' wife with a quick cut back to the snap of the ball. That degrades the viewing experience of the game.

Someone earlier in this thread shot back against that sentiment with "the NFL isn't allowed to grow the game?", which is nonsense - Taylor Swift fans are only tuning in to see Taylor and Travis. Yes, they grow the TV audience for Chiefs games, but the vast, vast majority of these people are not suddenly becoming NFL fans. Going overseas does 100% more to "grow the game" than catering to pop culture cut-ins repeatedly during a televised game.

But yes, in terms of maximizing revenue for those specific games, I understand why they are doing it. It just sucks. Fast-forward to when we have the ability to pick our own TV shots/angles on our TVs so I can bypass what the executive producer wants me to see, please. Give those people a Taylor Cam. That would be awesome.

During the CFP, did you watch the alt-casts that ESPN was running? I loved them. I can't remember the name of it but I watched every game on the one alt-cast that had 2 camera anlges and stats at the bottom.
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Old 02-12-2025, 08:21 PM   #2432
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Originally Posted by Ksyrup View Post
I don't watch or care either, but I have no problem with the SB halftime being this type of performance. Of course, I'd rather see like Metallica or someone I would enjoy, but I'm not the demo anymore. I get it. That would be a bonus.

However, I think your sentiment is what annoys me and a lot of other sports fans about the Taylor Swift-ization of your normal, regular season games. I fully get that sports is TV ratings gold (football especially) and maximizing advertising revenue is the name of the game, but I just want to watch sports. I do want to see the teams lining up, packages coming off and on the field before the next play; I do not want or need to see Taylor hugging Mahomes' wife with a quick cut back to the snap of the ball. That degrades the viewing experience of the game.

Someone earlier in this thread shot back against that sentiment with "the NFL isn't allowed to grow the game?", which is nonsense - Taylor Swift fans are only tuning in to see Taylor and Travis. Yes, they grow the TV audience for Chiefs games, but the vast, vast majority of these people are not suddenly becoming NFL fans. Going overseas does 100% more to "grow the game" than catering to pop culture cut-ins repeatedly during a televised game.

But yes, in terms of maximizing revenue for those specific games, I understand why they are doing it. It just sucks. Fast-forward to when we have the ability to pick our own TV shots/angles on our TVs so I can bypass what the executive producer wants me to see, please. Give those people a Taylor Cam. That would be awesome.

See if I am the broadcaster, I would take the opposite approach. I would give the hardcore fans a more hardcore football feed complete with no crowd shots, no box shots of the owner of the team (yes I mean Jerry Jones) and a more advanced approach to analyzing the game. A feed where you had to have seen more than one or two NFL games to keep up with the coverage and where you might actually learn something about the game beyond finding out that Travis Kelce is dating Taylor Swift. The problem with most sports broadcasts not just football is most of them are broadcast at such a basic level that they are useless for the more hardcore fan while also not providing enough basic information to prevent the novice fan from asking the more experienced fans a bunch of questions.

One of the coolest things that I saw this year was Drew Brees explaining the anatomy of a play call. It was so simple yet so educational to someone who never played the game at any level besides the Turkey Bowl but always hears about the verbiage of the play call, making sure the play call gets to the QB in a timely manner etc. Off of that, I went down a rabbit hole explaining audible play calls, the basics of reading defense etc. Brees was sitting next to Stephen Colbert when he gave that lesson. I don't ever remember hims saying anything that interesting when he was broadcasting. That may be basic for others but I think there are other things that even the most hardcore fan could learn throughout a season.

I would pay extra for a feed with a football equivalent of a Hubie Brown analyzing the game along with a analytical incline stat person who could add in relative advanced metrics with an explanation of why that data is meaningful for the game I'm watching. I assume Fox put Tom Brady in the booth because he of the unique insight that come with a twenty plus years run in the league and as a seven time Super Bowl champion. He should be beyond telling me the Chiefs need to protect Mahomes.
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Old 02-12-2025, 08:44 PM   #2433
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I've never seen a halftime show that was good. Period. Maybe I'd think otherwise if I were actually there because concerts are only amazing when you are there. On TV it's like...wow they sound out of tune and the sound is bad. But I think if I were there I wouldn't be able to see them at all so I'd also think it's lame. Perhaps if the football game were I don't know...about football.

And yadayadayada protest whatever. No one cares. The song This is America by CHIldish Gambino...when the video came out people overanalyzed every part of it saying oh wow what a great protest song. He's so right. And so what. Nothing has changed. Did it empoer people to change and vote away from republicans? No it did not.

So that's why I say...yeahyeahyadayada Lamar. Symbolism whatever. All those people who listen to your music STILL won't vote democrat because of their own stupid baggage.
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Old 02-12-2025, 08:46 PM   #2434
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They do (or did) that for college football BCS games to some extent. The problem is, their idea is barely showing the game (basically watching a TV in a big war room) while a bunch of coaches and ex-coaches sit aroind talking about what they see (or what happened 5 plays ago), while we can't really see or hear what's going on so well.

But the problem is, by definition, your hardcore football fan is watching that game regardless. So why cater to them, when it does nothing to grow the audience for your TV broadcast? There's no incentive. The incentive is getting a bunch of younger people or the wives of hardcore football fans' eyeballs on the TV.
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Old 02-12-2025, 10:05 PM   #2435
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Originally Posted by Ksyrup View Post
They do (or did) that for college football BCS games to some extent. The problem is, their idea is barely showing the game (basically watching a TV in a big war room) while a bunch of coaches and ex-coaches sit aroind talking about what they see (or what happened 5 plays ago), while we can't really see or hear what's going on so well.

But the problem is, by definition, your hardcore football fan is watching that game regardless. So why cater to them, when it does nothing to grow the audience for your TV broadcast? There's no incentive. The incentive is getting a bunch of younger people or the wives of hardcore football fans' eyeballs on the TV.

And the way for those fans to incentivize them is to force them to stop taking their viewership for granted. Say "enough is enough" and don't watch the fucking thing.

Otherwise, hard to really bitch much since their shit coverage is co-dependent upon those fans accepting it. People get the coverage they deserve.
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Old 02-12-2025, 10:13 PM   #2436
Ksyrup
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Well, in my case, I didn't watch college football this past year,so that was my contribution. The only parts of games I saw this past season were ones where I was forced to watch by social setting. I had little to no idea what was going on week by week. It was hugely freeing not to give a shit about CFB.
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Old Yesterday, 03:04 AM   #2437
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You are just plain wrong, and you are missing who the target audience is. It isn't the average football watcher as you described earlier. They are already going to watch, and they are watching for the football. The Super Bowl is the one time they get a a live audience that is younger and way more diverse than the average Sunday. The target for the halftime show is young people and women, the demo that the advertisers covet the most. They want them to stay live to get the most out of the ad dollars. Whether you or I watch is completely irrelevant.

This is correct. The 30ish year old girl who does accounts in our small office doesn’t like sports at all, but stays up to watch the SuperBowl halftime show when it’s not rock music (Rihanna, Jay-Z, Bruno Marrs, Kendrick Lamar, etc)

The only area where this argument falls is that she doesn’t watch any of the game, and goes to bed immediately after the show, but that’s partly down to time difference.

FWIW I agree completely that a middle-aged European man arguing that a popular US artist shouldn’t be doing the SuperBowl halftime show because they don’t appeal to a European market is slightly bizarre.
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