05-22-2014, 08:48 PM | #1 | ||
Coordinator
Join Date: May 2002
Location: Jacksonville, FL
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What comes to your mind when you hear the name...
Better Homes & Garden
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Jacksonville-florida-homes-for-sale Putting a New Spin on Real Estate! ----------------------------------------------------------- Commissioner of the USFL USFL |
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05-22-2014, 08:54 PM | #2 |
Coordinator
Join Date: Jun 2002
Location: The scorched Desert
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Pie
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05-22-2014, 08:54 PM | #3 |
Coordinator
Join Date: Jan 2001
Location: Keene, NH
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magazine I'll never have any desire to read
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Mile High Hockey |
05-22-2014, 08:55 PM | #4 |
High School JV
Join Date: Dec 2001
Location: Chandler, AZ
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cookbooks
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05-22-2014, 08:55 PM | #5 |
Hall Of Famer
Join Date: Nov 2000
Location: Behind Enemy Lines in Athens, GA
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Classic magazine brand, one of "The Seven Sisters". Appealing largely to an audience that is now probably around 50 y/o.
Given what you do for a living (and how their name has been licensed), I assume you're hoping for something that doesn't involve the magazine directly but honestly, aside from knowing there was a real estate brand carrying the same name as a bit of trivia, it means absolutely zero to me in terms of real estate. I'd consider anyone under that shingle to be overly focused on brand identity, possibly insecure in their ability to carve their own niche/identity, and possibly as being more about "show" than "go".
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"I lit another cigarette. Unless I specifically inform you to the contrary, I am always lighting another cigarette." - from a novel by Martin Amis |
05-22-2014, 08:56 PM | #6 |
Coordinator
Join Date: May 2002
Location: Jacksonville, FL
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Theyve been hitting us up to buy a franchise and we have absolutely zero intent to do so but Im being nice to the guy. I just wanted to make sure that my visceral reaction and thought, which is exactly like yours, wasnt an outlier.
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Jacksonville-florida-homes-for-sale Putting a New Spin on Real Estate! ----------------------------------------------------------- Commissioner of the USFL USFL |
05-22-2014, 08:59 PM | #7 |
Favored Bitch #1
Join Date: Dec 2001
Location: homeless in NJ
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a magazine I usually see in doctors offices
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05-22-2014, 09:04 PM | #8 | |
Head Coach
Join Date: Dec 2002
Location: Maryland
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Quote:
50? I was thinking more in the 60-70 range.
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null |
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05-22-2014, 09:10 PM | #9 |
Hall Of Famer
Join Date: Nov 2000
Location: Behind Enemy Lines in Athens, GA
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Well, I was being kind. Really, the audience is now about what you said. Having a firm identity (never mind being relevant) for the name usually stops around 50 (the children of those who would react to the brand)
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"I lit another cigarette. Unless I specifically inform you to the contrary, I am always lighting another cigarette." - from a novel by Martin Amis |
05-22-2014, 09:12 PM | #10 |
Go Reds
Join Date: May 2001
Location: Bloodbuzz Ohio
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real estate
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05-22-2014, 09:15 PM | #11 |
Coordinator
Join Date: Dec 2003
Location: Sydney, Australia
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I know it's a magazine, but we have a TV show over here as well, and that's the first thing that comes to my mind - basically home and gardening tips aimed at grandma.
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Politics, n. Strife of interests masquerading as a contest of principles. --Ambrose Bierce |
05-22-2014, 09:20 PM | #12 |
Hall Of Famer
Join Date: Apr 2002
Location: Back in Houston!
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05-22-2014, 09:34 PM | #13 |
Hall Of Famer
Join Date: Dec 2003
Location: the yo'
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Cheap Wal mart furniture
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05-22-2014, 10:05 PM | #14 |
Grizzled Veteran
Join Date: May 2003
Location: Ashburn, VA
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A magazine that somewhat seems to encourage women to stay at home and cook and garden...
/tk
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05-23-2014, 12:04 AM | #15 |
High School Varsity
Join Date: Jul 2002
Location: St. Paul, MN
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My Mom and Dad.
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05-23-2014, 05:49 AM | #16 | |
Hall Of Famer
Join Date: Apr 2002
Location: Back in Houston!
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Quote:
Rather than posting this, shouldn't you be in the kitchen being seen and not heard? SI
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Houston Hippopotami, III.3: 20th Anniversary Thread - All former HT players are encouraged to check it out! Janos: "Only America could produce an imbecile of your caliber!" Freakazoid: "That's because we make lots of things better than other people!" |
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05-23-2014, 06:29 AM | #17 |
Coordinator
Join Date: Mar 2002
Location: Dayton, OH
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Magazine.
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My listening habits |
05-23-2014, 06:47 AM | #18 |
Coordinator
Join Date: Sep 2004
Location: Chicagoland
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I've seen a number of their real estate signs around here, so there must be a franchise up here. When I saw the first one my reaction was: "Clever, I'll bet that helps draw in the older crowd." Which, given that it's Maine, isn't a bad play, with plenty of retirees looking to cash out for the final time.
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05-23-2014, 07:55 AM | #19 |
College Prospect
Join Date: Nov 2006
Location: High and outside
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Homes and gardens that are better.
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05-23-2014, 08:24 AM | #20 |
Retired
Join Date: Oct 2000
Location: Fantasyland
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WTF is a franchise to "Better Homes and Gardens"?
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05-23-2014, 08:30 AM | #21 |
Pro Starter
Join Date: Oct 2000
Location: Kansas City, MO
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I'm cookbooks, magazine and real estate in that order. I don't have as visceral reaction to the real estate brand as you and Jon do, but my first-blush reaction is that BHG agents are simply not good enough to work for the bigger companies in the market. It might be a fine brand and there could be markets where they thrive, but I feel like it's Arby's, not McDonald's or Taco Bell.
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05-23-2014, 10:26 AM | #23 | |
Coordinator
Join Date: Nov 2003
Location: The Great Northwest
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Quote:
Hold out for BHHS. |
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05-23-2014, 10:31 AM | #24 |
Hall Of Famer
Join Date: Nov 2000
Location: Behind Enemy Lines in Athens, GA
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I have to admit that, prior to doing a little more background reading, I didn't realize how many brands Realogy now owned.
BH&G, Century 21, Coldwell Banker, ERA and Sotheby's.
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"I lit another cigarette. Unless I specifically inform you to the contrary, I am always lighting another cigarette." - from a novel by Martin Amis |
05-23-2014, 10:41 AM | #25 | |
Coordinator
Join Date: Nov 2003
Location: The Great Northwest
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Quote:
Yeah, they have really grown the last number of years. I work for HSF Affiliates which is the servicer for the franchises owned by Home Services of America and we're three (Berkshire Hathaway HomeServices, Real Living Real Estate, and the soon to be gone Prudential Real Estate... Not to mention various affiliates we own under HSofA that we don't service unless they are under the franchises... http://www.homeservices.com/companies.aspx
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05-23-2014, 10:46 AM | #26 | |
Hall Of Famer
Join Date: Nov 2000
Location: Behind Enemy Lines in Athens, GA
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Quote:
Was just talking about BH & Prudential here at home last night (as part of the BHG conversation)
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"I lit another cigarette. Unless I specifically inform you to the contrary, I am always lighting another cigarette." - from a novel by Martin Amis |
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05-23-2014, 10:48 AM | #27 |
Registered User
Join Date: Nov 2001
Location: Here
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A poor woman's Southern Living.
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05-23-2014, 11:01 AM | #28 |
lolzcat
Join Date: Oct 2000
Location: sans pants
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White trash Cottage Living. Or maybe I am thinking of Coastal Living. :\
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05-23-2014, 11:03 AM | #29 |
College Starter
Join Date: Oct 2000
Location: Pittsburgh, PA
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I've just started seeing Berkshire Hathaway HomeServices in our market. Did they purchase someone?
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05-23-2014, 11:15 AM | #30 | |
Coordinator
Join Date: Nov 2003
Location: The Great Northwest
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Quote:
No, your local Prudential Real Estate office (I believe it's Preferred Realty) transitioned last month. In fact I was there for the conversion and trained their agents on their backend customer contact tools.
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Los Angeles Dodgers Check out the FOFC Groups on Facebook! and Reddit! DON'T REPORT ME BRO! Last edited by DanGarion : 05-23-2014 at 11:15 AM. |
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05-23-2014, 11:29 AM | #31 |
College Starter
Join Date: Oct 2000
Location: Pittsburgh, PA
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Thanks for the background.
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