But that is your opinion. There are a ton of people out there that want some sort of a franchise mode. Even if Online is the future of gaming, the majority (or close to it) still primarily play offline. With that being said, these gamers need something to come back to or something with some lasting appeal. Now I'm not downplaying the lasting appeal of this game because as many have discovered you can have fun creating non-stop teams and playing this game in so many different ways. However, as someone who enjoys franchise mode, I can say that it's nice to play something and work toward a goal or an ending. It's like playing Metal Gear and spending hours on it and eventually beating the game and being treated to an actual ending. Not just playing level after level with no direction. So you take your franchise, and depending on where the stand, compete for a championship or try to build the team over the course of a few seasons so that they can complete for a championship.
Sure 2K5's franchise was flawed....but that doesn't mean that they can't either fix it or scrap it and start a new one from scratch.
I understand that you and some others don't play franchise and could care less, but that isn't the opinion of a lot of people on these boards.
I don't play a ton of games on Xbox live and probably would have bought this game regardless, but because of that I wouldn't be opposed to people arguing over online play as I know that there are a lot of people who demand this in todays games. I just don't get the "my way or the highway" view of things. "If I don't like it, then it's stupid".