that might be true for some...but there is a chance by September those same people will be curious about BackBreaker after being frustrated with Madden for that month.
and it won't help that on youtube, you will see this new football game that looks and moves different than Madden, but has Full NFL players and teams with exact same logos...as well as the same endzone design as their favorite home team...
and by then there might be patches released for BackBreaker that fixes issues if there are any....where as there is a chance that EA is going to be working on their first patch
that is one thing BB has going for it...it releases 4 months before Madden....so there will be buzz during launch.....but also when Madden releases in August when some reviewers might compare it to BB.