Sony Currently Working With Third-Parties to Expand Cross-Buy Promotion

[42]

Sony in talks with third-party publishers for Cross Buy promotions

Quote:

Sony is currently in discussion with third-party publishers to adopt the Cross Buy scheme. The service, which gifts free Vita games to player who have bought a compatible PS3 title, is not a reaction to discount trends across the gaming market, says the company.

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Speaking to GI, European boss Jim Ryan claimed it is Sony’s responsibility to sell the Cross Buy initiative to other developers. “We’ll obviously encourage third-parties to adopt it but ultimately whether or not a game includes Cross Buy is a publishing decision and it will be at the third parties’ discretion whether or not they want to go down that route.” “We’d obviously like to encourage it, whether it’s Cross Buy or cross functionality across the two devices,” he added. “It’s like any of these things, the platform holder has a burden of responsibility to blaze a trail and if it works out others will follow.” Cross Play initially appeared with Motorstorm RC, and has since made an appearance on a number of first-party titles. Ryan believes the scheme has a positive knock-on effect for the entire brand. “It advances the overall PlayStation eco-system, and it can’t harm because we have in excess of 20 million players and obviously they are into PlayStation and that’s a pretty sensible place to start when you’re looking to get people to buy in to Vita.” With this said, Ryan was quick to say Cross Buy and PS Plus discounts aren’t a reaction to cut-price products across the wider gaming spectrum. “It’s definitely not a reaction to anything anybody else is doing,” he said. “There are two aspects to this. These are really rather challenging economic times in the UK and Europe and it’s our responsibility to sharpen the value proposition and value that we offer to our consumers as much as we possible can. “And in the digital space PlayStation Plus is something that we’ve launched and taken a lot of learnings and we think we’ve got a great opportunity to grow big business there and really offer lots and lots of value to our consumers.”

[Blzer]

This is especially important for sports games, which IMO should have no excuse to "differentiate" itself from its console version. It's not like they have any kind of story to speak of, so they definitely have to get in on it somehow.

Also, this would entice them to make the game as well, knowing they would be moving more Vitas, thus increasing the chances of people buying the games as well. It just makes sense.

[aukevin]

This is definitely something needed. I'm not buying two versions of the same game without a heavy discount, and no chance of buying a non-sports game twice.

[dickey1331]

I'd love for this to happen more often. Hopefully with FIFA EA does something.


Do you really care where I sent this from?

[23]

you guys expecting them all to give you a game and a free version for the same price

[CaptainZombie]

Quote: Originally Posted by 23

you guys expecting them all to give you a game and a free version for the same price

I doubt 3rd parties do that, maybe at a discount.

[23]

Id be interested

Sent from my DROIDX using Tapatalk 2

[Blzer]

Quote: Originally Posted by 23

you guys expecting them all to give you a game and a free version for the same price

It sounds like that's what the promotion actually is.

However, if they all do it like The Show did this past season ($80), as long as you can transfer saves over or play online cross-platform, I'd probably still be okay with this.