Not exactly, to the NFL as long as EA's check clears, they don't care what some people think. Its one of the most popular Release games every year, sells Millions of copies at $60 a pop on release day. Its instantly recognized as a NFL Product, and while some may not like it, EA & the NFL only care about the bottom line & that bottom line is looking very good at the moment.
The NFL didn't want more than one game and I'm sure that they are satisfied at the product they have now, hell they even have a T.V. show bout the game on ESPN. Everyone always says about the Exclusive license expiring soon, well who's to say the NFL & EA don't just re-up before that or already have a tentative agreement so that once it comes up they just re-sign right then & there