When it comes to football games specifically, I would have to say yes. Why? Because EA has bought all the licenses. And as for APF, it was one and done...so there's really nothing to say about them. I mean I could compare Madden 06 to APF, in terms of what game had what in it...but I won't. It's not a fair comparison.
As for all other game companies, I understand your point...and I agree. However, when I buy other games, I don't see a lot of these blatant "issues/problems" that seem to be present in NCAA (can't speak for Madden yet). And I'm not talking about new features either. It just leaves the gamer with the sense that they got hoodwinked. Then when the gamer still sees that old stuff isn't "in the game" coupled with these issues, then it really starts to get people upset. If all this stuff worked as intended, people wouldn't be crying about all this other stuff as much.
The point I was trying to get at when I brought up the Xbox720/PS4 is that sooner or later, something is going to have to change. OMT, as you have said, the complexity for the next gen systems is already really high. It's going to be 10x more complex with the next release of systems...and the expectations are going to be just as high, if not higher.
My last point is that EA needs to do a better job of managing expectations. OMT, as you have already stated, disk space as of right now is basically full. Which really means that we aren't going to be seeing a bunch of "new" stuff until the next release of systems OR stuff starts getting taken out of the game. It's just a little irritating to know that this is the 3rd iteration of NCAA for next gen and the game is already maxed out...