Well the answer is this ...."Ego"... NOT FROM EA's standpoint they are not the ones with the ego it's you "JOE Casual" player that will not allow yourself to BUY say "FaceBreaker over Fight NIGHT ....or NFL / NBA Street over LIVE, NCAA or MADDEN ....
so EA knows this and that's when they decide to WATER down the MADDEN's, NCAA's etc... etc
EA really needs to give the people a TRUE SIM sport game. In order for the LEAD DESIGNER of madden to say he would like to silence all the 2K talk