I actually disagree with this. Well kind of. I agree that it shouldn't necessarily be an in-depth thesis, but something more than a first impression is required.
Would you expect a movie reviewer to watch just the first 15 minutes of a movie then go write his review? Or a book reviewer to read just the first few chapters? Or a food critic to take just a couple of bites? A car review based on driving the car for 10 miles...?
Now I realize, that in all of these examples, that equates to relatively little time.
But consider the time the average movie goer spends watching that movie: anywhere from an hour to heck, as much as four hours, depending on how long the movie is, etc. A movie critic watches the whole movie.
I understand how journalism works with its deadlines and such. But deadlines are merely a product of the business, in that people want their information immediately, so the deadline on the reviewer forces him to get it done quickly so that whatever publication he works for can have their review published early, and hopefully one of the first, and therefore more readers.
But, if it is a game that I may be playing for 60+ hours, possibly many, many more, I should expect any serious review to have at least explored fairly deeply all aspects of the game. You don't have to play all 60 seasons of a dynasty, but I think you at least need to take a look at recruit progression. Or maybe at least ask the guys at EA Sports, "Hey, you put this game out every single year. What changes did you make?" and explore all the changes they told you they made. I mean, after all, the core of the game remains the same year-in, year-out. And if they told you, "Hey, we changed how recruits come in, their ratings and such." then how about take the time to explore what happens to their ratings over time. I mean, they drastically changed the recruiting system itself, so you have to go through at least one full season to get a feel for that if you're going to write a serious review, right?
And the problem with that is... without getting the game a few weeks, if not a month+ before it's actual release date, it's hard to get this sort of review published on the same day (or at least same week) as the game release itself.
And apparently no gaming publication has figured out that you can't review video games the same way you review books, movies, food, cars, etc, etc, etc.
Yes, the review needs to be a fairly cursory overlook at the game at the whole...but all aspects of the game definitely must be explored.