I've always built up a small school and got really into it but on NCAA 11 I just couldn't get into it so I decided to change it up. I decided to rebuild a team to it's former glory I got the choices down to Notre Dame and Miami then I used a random team generator and whichever one of the two came up first I picked, it was Miami. It's actually really rewarding to get the school back to a 6 star power, rake in the top recruits, renew old rivalries, get the stadium back as one of the most feared, implement new playbooks, I think returning a school to glory is just as fun as building one up.
This is the random selector I used.
http://www.prodeportes.com/bb/randteam/index.php
Some ideas for teams you could do this with Miami, Notre Dame, Michigan, UCLA, Cal.....