Exactly, games have included exclusive content for years now, some have even gone so far as to make an entire franchise exclusive(third party obviously). The fact that one version of a game has exclusive content shouldn't really be news, at all. In a console war such as the one we're about to embark on, anything goes. The bottom line is both companies(Microsoft and Sony) are going to do all they can to draw in gamers, personally I find it a masterstroke by Microsoft to be able to pull off such a coup with a brand as huge as EA Sports.