You have no freaking clue about anything do you?
EA knew it had no other chance at stopping VC from taking the football market after VC made its deal with Take2. Madden sold 2.5 million copies of Madden2005. VC/Take2 sold 2 million copies of ESPN NFL2K5. EA knew they had no other choice but to do what they did. In reviewers and fans minds the only real weakness of the Madden game was Madden himself and the poor commentary the game has had forever. EA needed to get rid of its sore spot (Madden) but at the same time keep its fans from going to ESPN. So EA started a rumor about them trying to buy the exclusive rights to the NFL last spring. ESPN and some Madden fans went nuts on all the message boards. So what EA and the NFL did was put everything in the NFL hands so it wouldn't make EA look evil in the eyes of its Madden fans. So instead of EA just saying they bought the license they said the NFL would give the license to the highest bidder. If you have even a little knowledge of how big EA is you know theres only 2 other companies big enough to out bid EA and thats Sony and Microsoft. If you know anything about Sega then you would know they had to get out of the Hardware business because people were too stupid to support the most innovative console released and people are enjoying things they brought to the gamers first. You like your analog controls, online sports games, online leagues, online voice chat and force feedback on your controllers? They even have a game where you could play and chat with players from Japan, France and Germany. Sega lost billions trying to innovate for the gaming industry. If VC/Sega/Take2 would've made any kind of offer to the NFL EA would out bid them in a heart beat because they have all the money from the blind sheep who keep buying their games blindly thinking its the best when in fact they're not.
Your post was anything but well thought out because you know nothing about all the companies involved.