INCREDIBLE!

[Braylon]

EA's stock has risen 3.79% since the open of the market today. EA has won BIGTIME.

FYI, a 3.79% increase in EA's worth pays for the NFL deal twice over. EA has ALREADY made money on the NFL deal, and the ESPN deal cost them less (according to reports).

In other words, this deal has already paid for itself within the first six hours since the market opened.

[Wsv771]

Wow, that's crazy.

[grunt]

Quote: Originally Posted by Braylon

EA's stock has risen 3.79% since the open of the market today. EA has won BIGTIME. FYI, a 3.79% increase in EA's worth pays for the NFL deal twice over. EA has ALREADY made money on the NFL deal, and the ESPN deal cost them less (according to reports). In other words, this deal has already paid for itself within the first six hours since the market opened.

I dont think EA has won. I just want to know how many more game EA will have to sell to make a profit and where are the additional revenue streams to justify these expenses.

[Cyros]

If only I could get my hands on a fraction of that kind of money....

[TJdaSportsGuy]

Quote: Originally Posted by grunt

where are the additional revenue streams to justify these expenses.

Pay for online play, anyone?

[grunt]

Quote: Originally Posted by TJdaSportsGuy

Pay for online play, anyone?

This year to participate in EA Elite Madden league you needed to give up your credit card info. I always wondered why? Now, I know. Maybe 6.99 a month.

Have fun.

[Braylon]

Quote: Originally Posted by grunt

I dont think EA has won. I just want to know how many more game EA will have to sell to make a profit and where are the additional revenue streams to justify these expenses.

To answer your questions...

Zero more games will have to be sold to make a profit. If sales and price remain constant, even with this added cost, EA still turns a profit.

Additional revenue streams? For one, there is no competition. For another, this isn't just a licensing deal, it's a marketing integration deal. EA and ESPN won't necessarily fuse per se, but there will be EA and ESPN tie ins in their respective media. EA will likely be infused with Sportcenter, and ESPN's involvement within EA games will be obvious. There are talks that EA and ESPN will launch gaming leagues, fantasy leagues, in-game ESPN content, online gaming with ESPN content, etc.

This is huge. It's not just slapping ESPN graphics on Madden.

And yes, EA has won. EA's value as a company has increased about 14% between the NFL and ESPN deals so far.

[Erratic]

Quote: Originally Posted by Braylon

EA's stock has risen 3.79% since the open of the market today. EA has won BIGTIME. FYI, a 3.79% increase in EA's worth pays for the NFL deal twice over. EA has ALREADY made money on the NFL deal, and the ESPN deal cost them less (according to reports). In other words, this deal has already paid for itself within the first six hours since the market opened.

I didn't know EA's financial manager had joined us.

Welcome buddy...