This isnt videogame football related but has to do with the Superbowl and draws a good paralell to the EA / VC deal. Basically Anheuisur Bush, which is the biggest advertiser during the superbowl and has been for years now bumped rival number #2 beer company Miller out of the Superbowl commercial bids completely, read the story below. Similar in some ways eh?
http://www.jsonline.com/bym/news/feb05/299797.asp
