When I say "loyal 2K fanbase", I meant overall from NFL, NBA, NHL and MLB. There are a lot of sports fans who dont like EA products and will forever stay loyal to 2K. The exclusive argument isnt a cop out and you cant compare some minor sport like MLS to the number one professional sport in the world in the NFL. There's no comparison. Huge difference because a casual MLS fan wont even care and will just play the game where as a hardcore NFL fan isnt going to play a generic football game. Blitz sucked and APF 2K8 was behind it. The only game that might suceed is Bacbreaker and thats only because its supposedto have some kind of franchise mode where as APF didnt.
I agree with a lot of companies having money troubles but thats because companies waste so much money on quantity instead of quality. And "big name" games may sell millions of copies but just because its a "big name" doesnt mean that its a great game (ala Madden). I own 360 and the last game I purchased was Dragon Age. The next game will be Splinter Cell Conviction. I'll be buying PS3 soon because there's more games that I want to play for it than 360.
Excluding probably Nintendo, every game company is pretty much careless with their money spending and another thing that hurts them is when a game is exclusive. I can understand first party companies Microsoft, Nintendo and Sony as well as second party companies who are exclusive to one of the first party companies but third party companies are the ones that get in money trouble and spending millions on developing a game for just one system (compared to two or all three) is basically only being available to 33.3% of the market. Thats not a good money making decision.
Another thing that hurts is all this online DLC crap. You spend $60 on a game and then have to spend more money on LIVE plus more money for "extra" stuff that should have been in the game to begin with. Online is great for patches and such but all this other stuff is crap. With the main one player game so short nowadays, you have to wonder how vieo games would be if there was no online.
Oh well, thankfully, I still have an SNES when games were actually worth $60 or at least more than not.