07-23-2003, 11:49 PM
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#15
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Rookie
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Re: It\'s time to start advertising SEGA
Strategic, Innovative Marketing Push
With this closer alliance, Visual Concepts and ESPN will work intimately on all strategic marketing elements that will effectively convey the message about the brand and the line-up. Starting in August, consumers will see the ESPN Videogames marketing onslaught - starting with "ESPN NFL Football" - aimed at making sure that consumers nationwide know that ESPN Videogames makes some of the leading sports games in the business. By maximizing on-air integration of ESPN Videogames with ESPN programming or through promotional and event tie-ins such as the ESPN The Magazine National College Tailgate Tour and the ESPN National Truck Tour, this powerful combination of Visual Concepts and ESPN will further differentiate and support the new direction of the ESPN Videogames properties.
Overseeing marketing for ESPN Videogames will be Steven Raab, senior vice president of sports marketing for Visual Concepts. In this capacity, Raab will work closely with ESPN to set marketing strategy, overseeing all elements of advertising, promotions, communications and sports licensing. Formerly, Raab served as senior vice president of sports marketing and programming at Turner Broadcasting. There, he managed several of Turner's major properties including NASCAR, Major League Baseball and College Football.
"ESPN Videogames opens up a world of opportunity and new game play experiences for consumers," said Raab. "This brand is about fun, competition and a realistic sports gaming experience. We look forward to further driving home that message with consumers through our marketing and our unparalleled titles."
At the core of all the ESPN Videogames product launches this year will be an innovative, hard-hitting advertising campaign. Created by Wieden and Kennedy out of New York, the renowned agency that handled campaigns for major consumer brands including ESPN and Nike, the first of the new ESPN Videogames ads will kick off with ESPN NFL Football. The ads will focus on a compelling new feature that has never been seen before in a football videogame.
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