I tend to believe that Vc had this planned from the e3 show to release this game in July, if you look how they set Ea up like sitting ducks this had to be a plan and what a brilliant one if I might say.
1. Set you original release date after madden august 26
Ea is still asleep at the wheel because they think they going to the marketplace first.
2. You drop the price of your game to boost preorders dramatically
Ea cant drop the price because of licensing issues to compete.
3. Move the release date to the August 10, matching ea's release date and monitor ea's response
Ea thinks that on a head to head release date theyll crush Vc (which they would)
4. Wait until three week to go before maddens release and push out your real release date July,20th
Ea cant respond theyre trying but everytime they move the game up it cuts into there advertising have you noticed not much madden hype this yr everytime Vc pushes up there release date it cuts into maddens advertising and therefore limiting the strength of ea which is the hype machine.