I think people put too much stock in reviews. They are nothing more than opinions. I don't listen to movie reviews at all. I might read them but I won't let them affect my decisions.
WHat's funny is on sites like this one in the forums people will always say "Great review", when any review gives a game that they like a good score. But if any review doesn't give a good score to the game they like then they rip it. "Those guys don't know sports games, blah blah blah."
I don't think many people look for objectivity in reviews. For whatever reason they are just looking for somebody on a website to agree with their point of view. Why that's important? I don't know.
I don't know about you, but I have played a lot of games, and loved them, that got bad or mediocre reviews. I have also played piles of crap that got a 9.something. It really doesn't matter.
When Madden comes out, let's say it gets a 9.5. Madden fans will say 'Great review'. Madden haters wll say 'Conspiracy'. And if it gets a 7.6, ESPN fans will say "Great review" Madden fans will say, "They don't know sports games."