This is just my opinion of course, but I feel like the intimate knowledge of the gameplay mechanics, by many of the dev team, who also play the game as well, allows them to have a high level of success on the higher levels, but blinds them to a certain extent to the artificiality of that high level challenge.
Now there will be some people, as is the case every year, who will just say, "Git Gud", but let's be honest here, most players no matter their bball IQ, aren't going to be able to put in the time to meet that high level challenge, as is currently presented.
Boosting CPU shooting and other attributes, and also making your CPU teammates dumber and less consistent, should not be part of the equation, IMO. Ball movement, play calling, exploitation of mismatches, and very quick adjustments to User tendencies, should be the what creates the high level challenge, not every player on every team you play against just draining shots all day.

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