Interesting article regarding Madden ratings

[A_Quiet_Pro]

Quote: Originally Posted by Sheba2011

Like someone else said it's probably the PR/marketing team, ratings are one of the single biggest marketing features for the game year in and year out. I can't see EA as tightly controlled as they are allowing one person to do all of that himself. He works on ratings and does take feedback but that doesn't mean he sits there by himself and says Richard Sherman is a 99. He probably gets told Sherman is the most popular player in the game and our cover boy make sure he is a 99. He then goes through the stats, film, talks to devs etc and figures out his individual ratings and how to get him to that OVR EA wants to see.

The unfortunate thing is, this probably isn't far from the truth.

[Sheba2011]

Quote: Originally Posted by A_Quiet_Pro

The unfortunate thing is, this probably isn't far from the truth.

I won't pretend to know what happens behind closed doors at EA but I have worked for large corporations similar to them. And in all of them something as big (and as important marketing wise) as this was micromanaged to the point of it becoming exhausting. It's like the scene from Office Space with TPS reports.