It is not an EA representative, but the problem is not the comment. The issue is that it doesnt bother them that people are running from this game, because they can fall back happily on microtransactions from a game that is not related to Battlefront.
They don't value their source of income as long as they get income.
This is just adding another nail in EA's coffin for consumer relations. And one day they are going to push too far to a point beyond repair.
How do you know that this bad publicity doesn't bother them and isn't having any inside repercussions throughout? How do you know they don't value their source of income taking away the comment from Merrill Lynch?
Here is what happens in business that makes a public mistake:
1) Acknowledge it, own it, apologize and rectify it and make sure something like this doesn't happen again.
2) If Dice management is upset, the lower tier will hear about it.
3) If EA is upset about it, Dice's management will hear about it from EA.
There is no way upper management at either company is happy about lost sales to go along with bad publicity.
There could be bigger repercussions than just everything just rolling down hill. This kind of stuff just doesn't roll off their backs without repercussions.