Sorry, but Id bet every last penny I have that if the game didnt have the NFL license, it wouldnt even sell 1/5th of what it sells WITH it. Seriously....every last single penny I have...thats how confident I am that the games lofty sales figures are almost entirely reliant on them having the exclusive license.
The NFL is an extremely marketable brand which sells the game for EA, because a HUUUUUUGE draw to playing an NFL licensed game is playing as your favorite teams and players.
Take that away, and what are you left with?
They dont....but Im still 100% confident the game wouldnt sell anywhere close to what it does without the NFL license carrying it.
Im a very outspoken critic of Madden, and even I will say the game isnt god awful. The main issue that myself and many other hardcore football fans and longtime sim football gamers have isnt so much that Madden is a terrible game....its that its a painfully mediocre and doesnt notably improve year after year, and they seemingly ignore a huge portion of their potential fanbase by catering to a certain group.....but they dont cater to them as much as they exploit them.
A large portion of the buying public are young fans (between 10 and 20) who a) want to play as their favorite teams/players and b) play with friends....so long as the game isnt terrible, people will continue to flock to the game....but that success is still entirely reliant on the NFL license.
NBA 2K sold better than Madden. 2K has a much better franchise mode than Madden does. Not saying franchise mode is the reason it sold better, but I guarantee, more people care about franchise mode than you may think....enough that a good mode could help drive up sales. I know a ton of people who skip Madden because of franchise mode being poor.
On top of that, why do the two have to be mutually exclusive? Why cant people enjoy both? Maybe the reason people dont care about CFM is because EA doesnt care about it?
For example...If a mediocre RPG comes out and its sells poorly....is it more logical to think that the game didnt sell because no one cares about RPGs? Or is it more logical to think that they game didnt sell well because it simply wasnt good.
Same applies to franchise mode? Improve the mode....more people who DONT buy it WILL buy it, and more people who supposedly dont care for the mode WILL care for it if EA puts some effort into it.
Im not saying they dont, but I can guarantee Longshot had absolutely nothing to do with why the game sold so well. It sells every year.
Once again, its sells because it has the NFL license....not because its a great game.
Lets put it this way....if tomorrow, the NFL decided it didnt want any more NFL licensed games AT ALL, and next year, we got "EA Sports Football 2019" with generic players and teams....do you honestly think game sales would be even remotely close to what they are WITH the NFL license?
EA has a well documented past of riding the coattails of popular franchises to big game sales.....Star Wars, Harry Potter,Madden NFL etc...
Bottom line....the great sales dont really dont prove anything, and as long as EA has the NFL license and the game is "good enough", people will flock to it because its the only option available.