We are officially over a quarter into the Madden season. Most people have either moved on to another game by now with the exception of the die-hard football fans or online players.
I would consider myself to be a huge football fan, but could not bring myself to purchase Madden 18. I have played in numerous times at the expense of borrowing it from a friend, yet I still find myself holding out for Madden 19 hoping for more.
With the disappointment of Madden 18 for franchise mode, it started a discussion amongst my friends and I about why Franchise has received little to no love in the last few years, and why it has about as much depth as a puddle of water.
There were numerous reasons. Reasons such as:
1.
The jump from PS2/XBOX to PS3/360- Does anyone else remember the depth that Madden 05/ 06 had? You could create stadiums, jerseys, fans, view hall of fame players, do offline tournaments, skill trainers, and even a superstar mode.
2.
Madden 13 reboots Franchise with CFM- Arguably the worst rendition of franchise mode, Madden 13 removed a lot of valuable features that we have yet to get back today. Because of this, Franchise had to start back at Day zero, and we still don't have a large portion of what we once had.
Here is a link in regards to new additions to Madden 12.
https://www.youtube.com/watch?v=TPvqzHvS2Io
This is the exact opposite of what they did this year.
3.
MUT- It is no secret now that EA makes more than half of their money off of post-game transactions with modes like Ultimate Team.
Ultimate Team doesn't require fancy new features every year, and they certainly don't require as much development as a mode like Franchise or Super Star.
With that, they are able to make a game for a lot less, with less effort for the same income at the end of the day.
It was pointed out numerous times that EA has spent roughly $300 million less on development from 2009-2016. So why is that?
I can't recall the source off the top of my head, but essentially EA is making a little more than it did 5 years ago, yet they make way less off of game sales, and make a lot more off of post game sales.
Bottom Line
It is evident that EA's bread and butter is Ultimate Team. It is easy money, and there is a reason if you go to almost any Madden developers twitter page, roughly 90% of their posts are in regards to competitive play or MUT.
Are they afraid that other modes would detract attention away from MUT and potentially hurt their extra income?
Is it even fair to say that Madden is in a worse state today that it was 10 years ago?
What do you see from the future of Madden and other sports games for that matter? (especially with the legal attention that lootboxes have drawn)