It's mixed. Some reactions are expected - rejection from EA after years now of 2nd class treatment, etc. It stinks because these guys have continued to buy the game in hope of better days; in support of the series. Many saw the arrival of DX10 and Vista as hope of such days, but instead EA's new top dog obviously puts his console/360 agenda at the forefront and spits out a measly paragraph in an obscure blog belitting the community as some "circle" of insignificant customers.
Other reactions are actually positive. Despite EA's efforts (or lack thereof), Madden 08 PC was the best version last year in almost all facets. A large part of that reason was because of community add-ons. 1985 rosters, NCAA rosters, editors etc, and the recent ability to edit the game's textures. Right now a few people are making kick *** NCAA uniforms without the crappy restrictions of Madden's in built uniform designer. A fair amount of people will be relatively happy to continue playing 08 PC including myself, because there's a good chance it will still be the best version. After all, chances are 09 PC would have just been a *tiny* upgrade over 08 PC anyway, just like 08 PC was for 07 PC. If you've heard of MVP Baseball PC, you'll know that is a series still going strong on PC despite its cancellation years ago, due to user updating and addons. Madden can be much the same. There are about half as many users over at Football-Freaks as there is here at OS, and OS covers all sports gaming, not just a "niche" version of a game supported by "some circles". I think it's an error for Moore to assume the PC fanbase will happily merge to the console versions because many PC gamers play the PC version for a good reason - a reason that won't change in 09.
There is no doubt Madden PC didn't sell anywhere close to the console versions, but it wouldn't have costed anywhere near what they cost to make either. It was a direct PS2 port. Keep this in mind - go over to VGChartz.com (I think it is) and see how well Madden 08 sold for the DS - and yet it is still getting a 09 and I'd say EA actually have to make a unique DS copy of the game and not just easily port another across. EASports have been wanting to kill PC for a long time now and they finally got their wish, on the series' 20th anniversary no less. 20 years ago, there was a title known as John Madden Football on the PC DOS platform that helped start this whole series, and for a while there EASports were *lucky* to have such a strong following from their PC fan base. Now, we're trash. No loyalty, not even equal treatment anymore. While Moore and EA spout off on how much the PC stinks as a game console, the reality is, when you release the same title year after year with little to no effort to make it a unique PC game, it won't sell well. It may fly on the console, it just doesn't on the PC. One would be wise to perhaps see this outcome as a possible window into the future for EA, if user expectations grow on all platforms and they don't shape up.
Hopefully this move is a blessing in disguise though, inspiring some other up and coming company to start their 20 year football franchise on a platform that cares - John Madden Football wasn't a licensed NFL game when it started, either.