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Originally Posted by Ian_Cummings_EA |
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I thought it through quite a bit my friend.
It was a definite "must" to move to the bottom and make it simpler so we could show more presentation stuff in the top.
As for the rest of the hot links (stats, replay, challenge, etc), we pulled telemetry on how often they were being used and they were less than .5% overall. That pretty much made the decision for me. However, that's a rough part about making this game - the scale of the user base is so large that no matter how much I may hate a feature, there could be .01% of users that LOVE it, and that ends up equaling like 10,000 people which is a crapload of people. Look at how long features like playmaker, vision, lead block, etc all hung around.
Along with the telemetry, we've done numerous studies and surveys to find out what's up with the folks that don't play our games, and usually upwards of 35% of NFL fans (that are gamers) don't play Madden because they say it's too complicated. There are a ton of things that can give off the impression of being too complicated, from pre-play hints to weapon icons to cluttered menu screens. The play call screen was in that area IMO - it was very complicated last year...tons of extra functionality that a gives perceived notion to someone like "oh crap, I should be doing something else". Sure there are ways to add that stuff back but it'd be yet another button callout when we really wanted to slim down and get back to basics. That's been our strategy as you know - strip down to core football, and build back up what is truly needed.
So regardless, I realize where you're coming from, and I wish it was possible to make everyone happy, but we as a design team definitely felt like this was the better decision to make this year.
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I understand and I completely agree with getting rid of things like the Madden Tips tab, The Madden IQ tab, Pre-Play hints tab, Weapons etc... that stuff was unnecessary. But being able to toggle to see stats or call a replay or a challenge was great and very necessary because it's all naturally connected to the game of football. It made things move quicker and didn't feel like a break in the action. The stat cards were great, too. It was a nice presentation element.
When I say I don't think this was thought through well, I don't mean the decision wasn't given thought. I'm meaning that there seems that there could've been some alternatives and it almost feels like the alternatives weren't given a chance. Like perhaps the ability to select an advanced version with those tabs available, but have a stripped-down version as a default.
I can understand that part of the move probably had to do with the idea that the PS2 days were Madden's glory days and bringing some of that back would bring some of that in, and that makes sense from that viewpoint. But no matter what, we just lost functionality with no choice to have it if we want it, that's my main point.
Remember this from the Madden 10 Fact Sheet:
"Madden NFL Your Way – The most customizable version of Madden NFL to date! Alter gameplay options to adjust the experience to your liking."
I just don't see how losing functionality with no option to have it is a move forward. Wouldn't that be the opposite of the customizable concept for Madden 10?
I'm just say'in