The effect it has on PC games simply isn't known. Because it's the same platform you download the illegal copies to, and because the game files are open access, and because the typical PC gamers knows what a torrent and newsgroup is as opposed to the typical console gamer, it is assumed the impact is far greater. But in reality, who knows. As I said earlier, download counts indicate very little, so who's to say? I remember when Activision got all huffy about COD4 PC torrent downloads totalling over 1,000,000, but obviously they didn't really lose 1,000,000 PC copy sales.
On Alexa.com, Xbox-scene is almost in the
top 10,000 websites in the world traffic wise. Top 5k in the US. That's a big deal. I know the owner of a top 20,000 website that makes ad revenue similar to what a small magazine would, so that's a high traffic website, almost twice as much as OS it would seem. While it isn't exactly a 360 pirate cove, I know from my time modding an original Xbox to be a media box what the theme is over there and what people from search engines are looking for there. The sheer sales of console games means it can sustain piracy better, but which platform is truly effected more is not easy to conclude.
If EA won't support a platform that isn't making them money which they determine based on a neglected game with little to no piracy protection, then sorry, but they are fishing for excuses. You can't judge with such poor conditions. What you're saying is a fair idea if the game had a fair chance to succeed. It simply didn't. If Madden PC sold great, EA would have dropped everything to investigate how something so cheap and neglected could sell so well. They can't have possibly been expecting much and in turn they didn't get much. They can't then turn around and complain about it.
It's not like we're talking a massive investment here - they'd throw more money towards decisions like making Rubgy games when they do every so often. I keep coming back to NBA 2K9 PC but it keeps remaining relevant. Despite what seems to be implied, porting 360 to PC is not some massive undertaking, it is an every day thing now. And hey, porting is fine - a 360 port for a cross platform game is what PC gamers are now accustomed to. We just want EA to have a fair go at it and not hide behind excuses like piracy caused poor sales.
And they said NFL on PC, not specifically Madden as we know it on console, who knows what that means. Could mean a flash web browser game. Chances are though it's just fluff like what Moore said about EASports going back to PC in 2009. PC gamers have been dealing with this attitude of EA's for years and years and it will take more than that to convince us they're serious.