I'm not being team specific here, all the playbooks should be bigger. One thing they could do is put the same play in all similar formations. For example, if there is a HB dive in a normal I formation then the same play should also be in I Spread, I Tight, Weak / Strong I, etc. Each PA should have a running play it's based on (I think this is being addressed).
Also, the lack of reverses and similar plays in the Madden 09 playbooks was ridiculous. If there is an end around in a playbook, there should be a normal running play with a fake to the WR after the handoff.