10-08-2009, 08:34 AM
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#6
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Banned
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Re: EA = Money Hungry
Some companies like to create a mind blowing product and price it competitively to gain a market advantage (usually what happens when there is a lot of competition), and offer their customers a whole lot of value, and let word of mouth drive their marketing and business.
Other companies (EA), like to go cheap on development budget, and quality assurance, and spend out the wazoo on advertising, marketing, licensing, etc.
EA has a lot of intelligent suits with a lot of business savvy heading their business initiatives (guys who sat on the board of fortune 500 companies). EA has grown into a very large corporation. They've bought out many of their competitors or put them out of business -- they're obviously doing things right from a business standpoint.
The type of consumers EA targets for Madden are people who only know what they see on TV (there's still a lot of dumb people that can be branded by seeing a company logo 100x's a week while watching Monday night football with the family). And boy, if EA is anywhere, it's on TV. I see more Madden commercials on primetime TV spots than I do Geico commercials these days. Just think how much of those dollars would be better spent on high quality developers (expensive development teams with A1 track records) who are actually innovating and making an amazing video football game. It's much less of a risk to spend millions on advertising, though, and recoup that money by putting obtrusive ads in the game, and nickeling and diming their demographic (kids, parents, casual gamers, etc) who don't know any better.
Last edited by exclusivelover; 10-08-2009 at 08:43 AM.
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