Madden 10 sales up 5% over Madden 09

[huskerwr38]

This is from gamespot, http://www.gamespot.com/news/6239416...dlines;title;1

"Despite the losses and the layoffs, EA executives tried put a brave face on things. In a conference call with analysts, CEO John Riccitiello touted the fact Madden NFL 10 has sold over 3.9 million copies worldwide since its August launch. He said that on the PlayStation 3 and Xbox 360, sales were up 5 percent over Madden NFL 09."

[AboveTheRim]

Quote: Originally Posted by huskerwr38

This is from gamespot, http://www.gamespot.com/news/6239416...dlines;title;1 "Despite the losses and the layoffs, EA executives tried put a brave face on things. In a conference call with analysts, CEO John Riccitiello touted the fact Madden NFL 10 has sold over 3.9 million copies worldwide since its August launch. He said that on the PlayStation 3 and Xbox 360, sales were up 5 percent over Madden NFL 09."

Not trying to sound like a jerk but "Big Deal"

[wheelman990]

I wouldnt boast any sales numbers if I was laying workers off, thats just me.

[Valdarez]

5% sales increase isn't that good though when you look at the increase in the number of consoles over the year between the 09 and 10 release.

PS3 went from 15 million to 25 million for an increase of 10 million units or 67% increase in units.

XBox 360 went from 21 million to 32 million for an increase of 11 million units or 52% increase in units.

Madden's sales should trend somewhere in line with the available units increase, and 5% isn't even close. Did it mention how the sales were doing overall? I would think PS2/XBox sales were declining, and would be surprised if a 5% increase in current generation consoles could make up for them.

[marcus82]

Quote: Originally Posted by Valdarez

5% sales increase isn't that good though when you look at the increase in the number of consoles over the year between the 09 and 10 release. PS3 went from 15 million to 25 million for an increase of 10 million units or 67% increase in units. XBox 360 went from 21 million to 32 million for an increase of 11 million units or 52% increase in units. Madden's sales should trend somewhere in line with the available units increase, and 5% isn't even close. Did it mention how the sales were doing overall? I would think PS2/XBox sales were declining, and would be surprised if a 5% increase in current generation consoles could make up for them.

its hard to analyze these things without all the facts. I would imagine that like every other industry inthe world right now EA is not living up to its expectations and sales goals. the 5% figure at best is a number used to sooth EA's shareholders. but trust me in the conference rooms of EA management is concerned about their units/install base numbers. gaming is an industry of luxury and it is not immune to economic pressure. hence the layoffs.

[dfos81]

Yeah 5% isn't really worth mentioning.
I would attribute the gain more to Sony and MS dropping the price on the consoles and then go on to say Madden is improved but still not a complete football game(for ex. EA can CAN the "canned" animations).
Anywhoo, the bright side is they did increase

[huskerwr38]

I know it wasn't breaking news or anything, but I posted it because of the other thread that stated Madden sales are down. It was more of a fyi.

[DustinT]

Damn...EA can't escape bashing anywhere.

Everyone has to lay off workers, so don't bash EA for doing it.

The fact of them having better sales is a lot considering early in the release they were so far behind 09. And just because sales are better, doesn't mean they can keep workers...everything else costs loads of money too.