You're missing the point. I would love to pay EA for this mode. It is fantastic and a lot of fun. But instead of letting us buy the DLC, or even pay a monthly or yearly subscription, EA has dorked up the strategic elements of the game. Buying cards with cash is not strategic. And since more coins are as simple as throwing a few more bucks to EA, these players are messing with the economy of the game. 500 coins takes me at least two games to acquire. Spending that on a player in an auction is a heavy price, becasue if the guy has 8 games left, the math doesn't justify the price.
Each game sees 25 players get charged one game off of their card. If you average 350 points a game, each player is responsible for 14 points. Obviously some players are more critical than others, but if players start costing significantly more than that, say 100 coins per game, it will drain your account of coins.
But the people in the auctions don't view the game this way, so they inflate the prices becasue 1500 coins is only 50 cents. So for five to ten bucks, they can ace out their team and have fun. But it's not strategic. You are just paying EA for letting you play random pubtards with your custom team.
That's not to say you cannot game the system. I did manage to score a Cedric Benson card in a late night auction for a little over 100 coins. After four games, I decided he wasn't a good fit for my team and auctioned off his last 5 games. Somebody paid me 800 coins for him. So I got a few games, and made a huge profit. But that's not really that fun.
And the games online are getting worse. They weren't too bad at first, but it is almost impossible to get games against 70-85 OVR teams. I'm not interested in playing the 90+ teams, as I'm not interested in getting my 72 OVR team pummeled. But even the more evenly ranked games are starting to become cheesefests.
Since EA has not provided anything but games vs the CPU and random public matches, I am now spending far too much time trying to build coins through the auctions, only to have crappy games against pubtards for my reward.
I'm bummed, becasue I love 95% of what EA has done with Ultimate Team. But monetizing it by selling packs of cards destroys the strategic elements that were in place. And by not allowing us to play friends with the teams we have created, they eliminated a way in which some of us would have enjoyed the game despite the dorked up game economy. Finally, they didn't create a system where I could track the stats of all the players that have come through my team. After a year of playing games, it would have been fun to go back through and see who your stars were.
But when it comes down to it, EA created a game in which paying customers have access to better players than the free customers. When you run the numbers, it becomes clear that gold players cost too much to actually spend coins on if you need to recoup in order to reload. So I can run a decent bronze/silver team, and be the lamb to be slaughtered by the kids that paid for higher rated teams.
Sorry, but that doesn't sound like fun. If the game cost $20, or $5 a month, and they can get stats and games vs friends, I'm in. Spending hours tweaking a team up to a 76 OVR by flipping cards in the auction, only to play some pubtard that never punts and only does onside kicks with his 96 OVR team is not my idea of fun.