LOL So the PS2 and PSP are now viable platforms for releasing new games? Are you kidding? I guess sony should just release Gran Turismo 5 on ps2 then, since the install base is larger than ps3's, right? And PSP, where they have something like a 75% piracy rate. Good idea, let's count those two platforms and ignore all of the other factors that no longer make them viable. And double lol @ the wii, where great 3rd party games go to die. If it doesn't have nintendo on it, it doesn't sell. Period.
Okay, so let's look at the real facts. There are 24.31 million 360s and 14.68 million ps3s in the united states.
http://www.vgchartz.com/hardware_totals.php There are 52.22 million ps2s right now. The 360 and ps3 COMBINED do not have as many units out there as ps2s. So no, there are not as many lead sku buyers as there used to be. To further demonstrate the lack of selling power of the ps2, look at the top selling games for the year...
http://www.vgchartz.com/yearly.php?reg=America how many ps2 games do you count on that list? 0. Why? Because it's a dead platform. So again, the only legitimate way to look at this is lead vs lead. That's ps2/xbox vs ps3/360. I already broke down how many ps2s were out at the end the year that madden 2004 released, and clearly demonstrated that the same percentage of people bought that game that year on those consoles as they did on the ps3/360. The ratio is the same. So yes, the raw numbers are down, but the raw numbers of the available buyers is also down.
To put it this way. Let's say you live in an isolated small town of about 100. You release a book only in the town and it sells 50 copies. Shortly after your book runs out of print, 90 people move out of the town, leaving only 10. You release your next book and only 5 copies sell. Yes, you sold only 5 copies, but there were less buyers, and you still captured the same % of buyers, so the second book must be deemed just as successful as the first. There's no way around it.
If you can provide any evidence to prove that the wii, ps2, psp, etc would support a madden game in 2010, I'd love to hear it.
Oh, and btw, again, you're wrong. That chart shows yearly totals of 6.17 in 2005, 7.48 in 2006, 9.08 in 2007, 7.7 in 2008, 7.52 in 2009, and 6.18 in 2010. So what it shows (if we use the total sales, which I don't advocate doing) is that the game got progressively more popular AFTER the exclusive deal. The trends also show the ps3 gaining 1.3 million more sales in 2010 than 2007, btw.