Yep your right when I play online I like my score being 45-55.I guess thats being gear toward the hard core gamer.Like you said there losing money and guess what? They want a game that the causal players can play.(so they can make some of there money back.) Why do you think there are such big plays,broken tackles,easy run game that's hard to stop,There no defense sometime and sometime its there.I learned all this while read the forums and playing my first game of madden 11 two days ago.the first game I lost 65-to35.Gore only had 100 yards.The second game gore went nuts 335 yards I only thrown the ball 3 times because my friend couldn't stop Gore,but he still won the game 42-35.Then I went online and played the first game was 45-55 I won, the second was 65-45 I lost.All TD was Longer then 35 yards.
To me this isn't geared to the hard core it's geared to what people like that's TD and big plays.I am a D kind of guy if I have to give up points 35-24 and under I consider that good. Aleast in madden 10 I could hold some to under 35 here it seem like it want's to be a basketball game are a football Highlight reel.