And where exactly is the appropriate forum to ask?
This is precisely the point. I do not consistently have time to play the game the way that I want to (8-10 minute quarters, accelerated play clock, play every play of the season). 15 minute games do nothing for me in terms of enjoyment.
So you are right, if I don't have time to play the game, the system shouldn't be on. So I don't buy Madden.
The problem is that the group of people that have supported Madden as a brand for the last 10-15 years are being pushed out of the market by "real" life. A simple feature (unless it is not so simple) would solve this problem and increase yearly sales. It's a win/win situation.
I will not pause my system, leave it running, waste energy (which is not free for either my checking account or the environment), and produce wear and tear on my 360 (which I have already replaced twice). Pausing is a simple, and expensive, work around.
Bear with me while I offer an economic argument:
An XBOX 360 requires between 150 and 170 watts to run at idle. Electricity rates in Portland run between $0.15 and $0.30/KWH depending on peak hour restrictions. Estimations of average usage time (Link to Study:
Here) put the cost of running a 360 between $17 and $34 annually based on Portland rates. Let's say that half of that time is spent playing Madden (between $8 and $17 worth of electricity), and lets say that 2/3 of that time is spent with the game on pause (running a 2 hour errand with the game on pause to play a one hour game, realistic for how I would have to play). That would mean that leaving the game on pause costs between $6 and $12 per year. THE LACK OF A FEATURE causes a $60 game to become a $70 game immediately.
The money you have lost over the course of the 360s lifetime by employing the "pause" work around for playing Madden could have bought you another game (or a free month of electricity) 2007-2011*$6-$12/yr=$30-$60.
Small amounts of money add up. $6-$12/year = ultimately an expensive work around.