I agree.
I desperately want to be able to create coaches and edit existing ones.
At this point though, I guess it doesnt matter, seeing as how coaches in Madden have little to no impact on the game. I hired a crappy STs coach as my head coach one time and there was no difference at all.
Thats one thing that continues to peeve me. No doubt that players have more impact than coaches for the most part, but damn...I should be able to tell the difference between a Dick LeBeau/Dom Capers coached defense and a mediocre DC, both in terms of scheme and quality.
Ive made tons of suggestions that Im not going to riff off again right now....mainly because I know its pointless.
I like where Madden is heading in terms of franchise mode and presentation, but next year they really need to focus on two things IMO (among others, of course)...
1) Making coaches actually matter, and allow us to create/edit them.
2) Commentary
IMO, aside from gameplay (which will likely never be great on this gen), these are two of the top priorities IMO, because one is integral to an authentic franchise experience, and the other is integral for immersion into the game.