personality plays it part for Jersey sales. Every NFL team has players on their roster that are loved and adored by fans, and in
Madden NFL 25 that is expressed in terms of a popularity rating. For instance, Tom Brady is easily one of the most popular and identifiable players in the league, so his popularity rating tops the scales at a 99. Other top players include Robert Griffin III (99), Colin Kaepernick (95), Russell Wilson (93) and Patrick Willis (91).
THA is all combined. Don't know why you can increase it with your xp tbh