EA Sports Plans To Digitize Madden 11 Consumer (IGN)

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  • bang911
    Pro
    • Jun 2004
    • 607

    #1

    EA Sports Plans To Digitize Madden 11 Consumer (IGN)

    Madden NFL 11 fans should expect to purchase digital content this season, according to this write up from IGN.

    ""I think we need to move much quicker, in particular with Madden, through a digital world," Moore stated. "You're going to see more announcements there how we digitize our Madden consumer.

    It keeps the disc in the drive longer, it stalls trading the game in, it allows me to be able to take further advantage of that consumer over a longer period of time," he said. "Even if we do get second sales, we see that as an opportunity to drive digital margins."

    "Sports games, because their seasonality runs out, are always something tempting to trade in. We've got to be able to build business models around allowing that consumer to trade it in and then monetize them," he added

    "We're certainly going to do a lot of that this year."
  • lofeazy
    Banned
    • Jan 2010
    • 586

    #2
    Re: Peter Moore's Plan for future Madden's

    This will be my first year not buying madden since there droping PS2 support.(I always buy last gen and I always rent next gen.)

    Comment

    • ZoneKIller
      MVP
      • Mar 2009
      • 1388

      #3
      Re: Peter Moore's Plan for future Madden's

      Good find first off.

      Second off if they would add all of PS2 to PS3/360 people prob wouldnt trade the Madden games in so early.I never traded in my Maddens on PS2.Played them till the next one came out.
      Find out the Truth http://www.amazon.com/Secrets-Heaven...1163314&sr=1-1

      Comment

      • mva5580
        Pro
        • Nov 2004
        • 753

        #4
        Re: Peter Moore's Plan for future Madden's

        Anyone who willingly gives EA Sports their money after that article has serious problems.

        Comment

        • oneamongthefence
          Nothing to see here folks
          • Apr 2009
          • 5683

          #5
          Re: EA Sports Plans To Digitize Madden 11 Consumer

          I wonder how they could digitize madden? I do like how they want to prolong the life of madden. Making a better madden game goes a long way to help prolong its life. And obviously ultimate team was a major feature that made ea more money and also extended it somewhat.
          Because I live in van down by the river...

          Comment

          • Goethe88
            Banned
            • Feb 2010
            • 57

            #6
            Re: EA Sports Plans To Digitize Madden 11 Consumer

            That article was a whole lot of nothing. Seems their focus is every but on gameplay. Par for the course.

            Comment

            • Goethe88
              Banned
              • Feb 2010
              • 57

              #7
              Re: EA Sports Plans To Digitize Madden 11 Consumer

              My bad. I totally screwed up my word order. I just hope they address gameplay is what i'm really saying. I don't know what they mean when they say "digitalize"

              Comment

              • bang911
                Pro
                • Jun 2004
                • 607

                #8
                Re: EA Sports Plans To Digitize Madden 11 Consumer

                Originally posted by Goethe88
                My bad. I totally screwed up my word order. I just hope they address gameplay is what i'm really saying. I don't know what they mean when they say "digitalize"
                I agree, I'm sure that some team members are still 100% focused on the actual gameplay portion of the game.

                Comment

                • boxboy99
                  MVP
                  • Feb 2006
                  • 2320

                  #9
                  Sounds like someone combined the words digital and monitze. Means digitaly take your freaking money. EA is like anyone other mega corporation, there only overwhelming goal is to increase the bottom line.
                  MLB the Show - Cubs
                  2015: 80-82
                  2016: 96-66 - Lost Game 7 of WS (18 innings to Red Sox)
                  2017: 93-69 - Swept by Red Sox in World Series
                  2018: 100-62 - Swept by Dodgers in NLCS
                  2019: 14-11

                  Comment

                  • jkra0512
                    MVP
                    • Sep 2006
                    • 2277

                    #10
                    "it allows me to be able to take further advantage of that consumer over a longer period of time," he said.

                    As if they didn't take advantage of us already. He should really choose his words better, or do a better job hiding their real intentions...

                    Comment

                    • IceNHL
                      Rookie
                      • Nov 2008
                      • 33

                      #11
                      DLC is a huge component of games now. I love how everyone bitches and moans when sports games try little add-ons but praise other genres for doing the same damn thing: holding back content and issuing it as paid-DLC.

                      I see no problem with this considering everyone else is doing it and consumers have proven to eat it up. If you dont want the content then dont buy it, no one is forcing you to.

                      Comment

                      • bang911
                        Pro
                        • Jun 2004
                        • 607

                        #12
                        Re: EA Sports Plans To Digitize Madden 11 Consumer

                        Originally posted by jkra0512
                        "it allows me to be able to take further advantage of that consumer over a longer period of time," he said.

                        As if they didn't take advantage of us already. He should really choose his words better, or do a better job hiding their real intentions...
                        I'm sure Moore was really trying to speak to his companies share-holders with these quotes; trying to say that Madden can attain more profits for the company.

                        Comment

                        • PantherBeast_OS
                          RKO!!
                          • Apr 2009
                          • 6636

                          #13
                          Re: EA Sports Plans To Digitize Madden 11 Consumer

                          I love how the EA is trying to extend the life of madden this coming year. Even when some people trying to give madden a bad rep. Madden is a great game that just needs some better graphics and tweaks here and all . I am glad to see ps2 been dropped from the support now. Now they can focus more on the next Gen system madden to make it much more fun to play in the near future. Can't wait for the first blog from Ian and company later this month.
                          Last edited by PantherBeast_OS; 03-01-2010, 10:10 PM.

                          Comment

                          • Purple28Pedestrian
                            Rookie
                            • Jun 2009
                            • 327

                            #14
                            Re: EA Sports Plans To Digitize Madden 11 Consumer

                            not sure how to feel, im going to take a wait and see approach. It sounds like a good thing but part of me feels that it might be gimmicky downloads, something that would take focus away from sim play, but this is just a very quick off the cuff reaction

                            Comment

                            • Goethe88
                              Banned
                              • Feb 2010
                              • 57

                              #15
                              Re: EA Sports Plans To Digitize Madden 11 Consumer

                              Originally posted by jkra0512
                              "it allows me to be able to take further advantage of that consumer over a longer period of time," he said.

                              As if they didn't take advantage of us already. He should really choose his words better, or do a better job hiding their real intentions...

                              Lol yeah. I hope that was a "Freudian slip".

                              Comment

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