Brave New World: MLB The Show 23

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Liberty Media Puts Atlanta Braves on the Market, Team Eyes Bright Future



Atlanta, GA – In a move that has sent shockwaves through Major League Baseball and its fan base, Liberty Media Corporation has officially announced its intentions to explore potential buyers for the Atlanta Braves. The decision to sell one of MLB's most storied franchises marks a significant shift in the sports business landscape and has sparked widespread speculation about the future of the team.

Why Sell Now?

Liberty Media, which has owned the Braves since 2007, cited a strategic reevaluation of its portfolio and a desire to maximize shareholder value as the primary reasons behind its decision to sell the club. The media conglomerate has seen the value of the franchise increase substantially under its ownership, thanks in part to the Braves' consistent on-field success and the development of The Battery Atlanta, a mixed-use development adjacent to Truist Park that has become a year-round destination for sports fans and visitors.

A Record to Build On

The Braves are coming off a stellar 2022 campaign, boasting a 101-61 record and looking to leverage that success into another deep playoff run in 2023. Under the guidance of manager Brian Snitker, the team has blended a mix of veteran leadership and young talent, positioning themselves as perennial contenders. The organization's focus remains on improving their performance and making strategic acquisitions to bolster their roster, ensuring they remain competitive in the quest for another World Series title.

Eyes on Potential Buyers

The announcement has ignited interest from a wide array of potential buyers, ranging from billionaire investors to consortiums backed by private equity. High-profile names in the sports and entertainment industry have also been floated as possible suitors, looking to add a prestigious sports franchise to their portfolio. The sale of the Braves is expected to attract significant attention, given the team's strong brand, loyal fan base, and the lucrative revenue streams associated with The Battery Atlanta.

Previewing the 2023 Season

As the Braves gear up for the 2023 season, the team remains focused on the field, looking to build on their previous successes. The front office has been active in the offseason, seeking to strengthen the team’s pitching rotation and add depth to their lineup. Fans are particularly excited about the prospects of young stars who are expected to take on bigger roles this season, alongside established veterans.

With the backdrop of ownership changes, the Atlanta Braves are entering a period of transition that could shape the future of the franchise for years to come. However, the primary goal remains the same: bringing another championship to Atlanta. As the 2023 season approaches, the Braves and their fans are ready to turn the page and embark on what promises to be another exciting chapter in the team's storied history.

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Liberty Media Announces Sale of Atlanta Braves Amidst Fan Hopes for Local Ownership

Atlanta, GA– In a move that has captured the attention of the sports world, Liberty Media has decided to put the Atlanta Braves, one of Major League Baseball's crown jewels, up for sale. Chairman John C. Malone opened up about the reasons behind this monumental decision, while Braves fans across the nation are holding their breath, hoping for a buyer with deep local ties to take the helm.

Malone Speaks Out

In a detailed statement, John C. Malone outlined the reasons behind Liberty Media's decision to sell the Atlanta Braves. “After careful consideration, we've decided that now is the right time to pass the torch to a new owner,” Malone stated. He highlighted the company's success in significantly increasing the franchise's value through strategic investments and developments, including the creation of The Battery Atlanta. However, Malone emphasized that “aligning the Braves with an owner more directly connected to the sports industry could benefit the team and its fans in the long run.”

The Quest for Local Ownership

As news of the sale spreads, Braves fans have been vocal in their desire for the team to be acquired by someone with strong local ties to Atlanta. The community believes that a locally based owner could bring a deeper commitment to the team's legacy and its integral role in the city's identity. Speculation abounds, but no clear front-runner has emerged, leaving fans anxious but hopeful that the right individual or group will step forward to continue the Braves' storied tradition.

Spring Training Update

As the ownership saga unfolds off the field, the Braves are fully engaged in their 2023 Spring Training camp, showing promising signs for the upcoming season. The team has been focusing on strengthening their already formidable lineup and making strategic tweaks to their pitching rotation. Early reports indicate a strong camaraderie among the players, with veterans and newcomers alike blending well, a key factor that could spell success in the coming months.

The Braves' performance in Spring Training has been encouraging, with several young prospects making a strong case for their inclusion in the regular season roster. The team's management is optimistic, believing that the mix of experience and fresh talent will keep them competitive and poised for another deep playoff run.

As the Braves continue their preparations for the 2023 season, the looming change in ownership casts a shadow of uncertainty but also of hope. Fans and players alike are eager for a resolution, hoping that the new stewardship will honor the legacy of the team while steering it towards future glories. The weeks ahead will be crucial, both on and off the field, as the Atlanta Braves navigate through this period of transition.

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Atlanta Braves Fans Weigh In on Sale and Look to the Future with Optimism

Atlanta, GA – As the news of Liberty Media's decision to sell the Atlanta Braves reverberates through the fanbase, supporters of the storied franchise have been vocal about their thoughts and hopes for the future. From discussions on why the sale is happening now to the unanimous desire for local ownership and reflections on a successful 2022 season, Braves fans are optimistic about what the 2023 season holds.

Understanding the Sale

Liberty Media's announcement took many by surprise, but fans have been quick to speculate on the motives behind the sale. “It's about maximizing value,” says lifelong Braves fan Michael Thomas. “The organization has grown significantly, and perhaps Liberty Media feels it's the right time to sell when the value is high.” Others see it as an opportunity for the team to benefit from an owner more closely connected to the heartbeat of baseball and the Atlanta community.

The Yearning for Local Ownership

The sentiment among Braves fans is clear: there is a strong desire for the next owner to have deep roots in Atlanta. “This team is more than just a franchise; it's a part of our city's identity,” remarks Alicia Ramirez, a season ticket holder. Fans believe that a local owner would bring a deeper understanding and commitment to the team's legacy and its role in the community. “We want someone who feels the pulse of the city and who shares our passion for the game,” adds Ramirez.

Recapping 2022 and Looking Ahead

The 2022 season was a source of pride for Braves fans, with the team finishing with an impressive 101-61 record. The successful campaign, however, ended with a hunger for more, setting the stage for high expectations in 2023. Fans recall the team's resilience and the emergence of young talent as highlights of the season. “Last year showed us what this team is capable of,” says Thomas. “We've got a solid mix of veterans and young stars who are only getting better.”

Looking ahead to 2023, the optimism among the fanbase is palpable. Despite the uncertainty surrounding the team's ownership, there is a shared belief that the Braves are on the cusp of another great season. “We've seen what this team can do, and with the talent we have, there's no reason we can't go all the way,” states Ramirez, echoing a sentiment felt by many.

As Spring Training progresses, Braves fans are watching closely, their enthusiasm undimmed by the off-field news. With hopes for a buyer who embodies the spirit of Atlanta and a team poised for success, the Braves community is ready to support their team through another exciting season.

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Atlanta Braves Enter New Era Under Darren Jefferson's Ownership



Atlanta, GA– In a historic move that has sent ripples through Major League Baseball, the Atlanta Braves announced today that they have been sold to 43-year-old African-American businessman Darren Jefferson. The sale marks a significant milestone in the franchise’s storied history, bringing new leadership and vision to the team.

Liberty Media Chairman John C. Malone expressed his satisfaction with the sale, stating, “We are confident that Darren’s passion for baseball and his impressive track record in business will lead the Braves to new heights. We believe his vision aligns with the team’s values and the community’s expectations.”

Jefferson, an Atlanta native, shared his personal connection to the team and his reasons for the purchase. “Growing up in Atlanta, Braves baseball was a staple of my childhood. This team has a special place in my heart, and I jumped at the opportunity to be a part of its legacy,” Jefferson remarked. His decision to buy the Braves stemmed from a deep-seated desire to guide the team to future success while honoring its rich history.

In one of his first acts as the new owner, Jefferson appointed Lauren Romero, 31, as the Braves' first female CEO, breaking new ground in the franchise’s leadership. Speaking about his decision, Jefferson emphasized the importance of bringing diverse perspectives to the forefront of the organization. “Lauren has demonstrated exceptional leadership and a clear vision for the future of the Braves. Her passion for the game and innovative approach to management made her the perfect choice for CEO,” he explained.

Romero, overwhelmed with excitement about her new role, reflected on her own experiences with the Braves. “Watching the Braves growing up, I never imagined I’d be in this position. I’m committed to building a culture of inclusivity, excellence, and respect within the organization,” she stated. Her focus is on enhancing the team's culture and ensuring that the Braves remain a pillar of the Atlanta community and a model franchise in MLB.

Derek Schiller will remain in his role as President of the team, providing continuity and leveraging his extensive experience to support the new leadership team’s vision.

With these significant changes, the Braves have big plans for the 2023 season. Under Jefferson’s ownership and Romero's executive leadership, the franchise aims to enhance its community engagement, improve the fan experience, and build a team capable of competing at the highest levels for years to come.

The Atlanta Braves community has warmly welcomed the new era, excited about the direction Jefferson and Romero are poised to take. Their leadership marks the beginning of a promising chapter in the Braves’ history, filled with anticipation for what the 2023 season will bring.

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**FOR IMMEDIATE RELEASE**

Atlanta, GA – October 10, 2023

Darren Jefferson Officially Introduced as New Owner of the Atlanta Braves

Today marks the beginning of a new chapter for the Atlanta Braves as Darren Jefferson, the new owner, is officially introduced to the Braves community. Jefferson, an Atlanta native and lifelong Braves fan, steps into his role with a vision that promises to honor the storied history of the franchise while steering it towards a future filled with success and community engagement.

Reflecting on the 2022 Season

Jefferson began his tenure by reflecting on the 2022 season, acknowledging the team's hard-fought battles and commendable performance. "Last season showcased the relentless spirit and talent of our team. We faced challenges head-on and demonstrated why the Braves are a force to be reckoned with in Major League Baseball," said Jefferson. The team's ability to compete at the highest level has set a solid foundation for the upcoming season.

Looking Ahead to the 2023 Season

With the 2023 season on the horizon, Jefferson shared his high expectations for the club. "Our goal is not just to compete; it's to bring a fifth World Series title to Atlanta. Following our triumphant 2021 season, we've tasted success, and we're hungry for more," Jefferson declared. His commitment to excellence is evident in his strategic moves during the offseason, including key personnel retentions and exciting new signings.

New Hires and Broadcast Deals

Among the significant changes under Jefferson's leadership are the hiring of Dana Davis as the first female play-by-play announcer and the groundbreaking broadcast deal that has united the Braves with TruSports South. "These decisions reflect our dedication to innovation and inclusivity," Jefferson explained. "Bringing Dana on board and securing a new home for Braves broadcasts are steps toward enhancing the fan experience and expanding our reach."

A Promise to Braves Fans

Jefferson concluded his introduction with a heartfelt promise to the Braves community. "As your new owner, I am committed to upholding the values that make this team great. My promise to you is that we will always strive for excellence, both on and off the field. We will work tirelessly to bring another World Series title to Atlanta and to make our fans proud."

As Darren Jefferson takes the helm, the Atlanta Braves are poised for a period of renewed vigor and ambition. With a blend of respect for the team's history, strategic foresight, and a clear vision for the future, Jefferson's leadership heralds an exciting era for the Braves and their dedicated fans.

About the Atlanta Braves

The Atlanta Braves are a professional baseball team based in Atlanta, Georgia. They compete in the National League East division of Major League Baseball (MLB). The Braves have a rich history, with four World Series titles and a legacy of excellence and community engagement.

For further information, please contact:

Atlanta Braves Media Relations

Email: [email protected]

Phone: (404) XXX-XXXX

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